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<br />ResearchBrief <br />2011CityofRosevilleCitizenEngagementandPriorityAssessment <br />WilliamSaintAmour <br />ExecutiveDirector,CobaltCommunityResearch <br />March4,2011 <br />PURPOSE <br />ThepurposeofthisbriefistoprovideanexecutivesummaryofCityofRosevillecitizenresearch.InJanuaryandFebruary2011,the <br />CityofRosevilleaskedarandomsampleofregisteredvoterstorespondtoasurveytosupportthefollowinggoals: <br />Supportbudgetandstrategicplanningdecisions <br />Exploreserviceassumptionstoensurebaselineservicelevelsarewellunderstoodandtoprovideareferenceagainstwhich <br />theCitycanmeasureimprovementsovertime <br />IdentifywhichservicesprovidethegreatestleverageonĭźƷźǩĻƓƭ͸overallsatisfactionΑandhowsatisfaction,inturn, <br />influencestheĭƚƒƒǒƓźƷǤ͸ƭimageandcitizenbehaviorssuchasvolunteering,remaininginthecommunity,recommending <br />ittoothersandremaininginthecommunity. <br />Benchmarkperformanceagainstastandardizedperformanceindexregionallyandnationally. <br />Morethan570citizensresponded,providingastatisticallysoundmeasurementofcitizenengagementandpriorities. <br />FINDINGSTOSTRENGTHENENGAGEMENTANDCITIZENSATISFACTION <br />Overall,citizensscoredoverallRosevillesatisfactionat72onascalefromzeroto100,with100thehighestscore(Rosevillescores <br />aredarkblue).ThisisabovethescoreforsimilarlysizedMidwesterncities,whichhaveanoverallscoreof54.Theanalysisalso <br />identifiedwhichaspectsoflifeinRosevillehavethegreatestimpactforadditionalimprovement.Thoseareaswithgreatestimpact <br />areEconomicHealth,LocalGovernmentManagementandTaxes. <br />85 <br />80 <br />75 <br />70 <br />65 <br />60 <br />55 <br />50 <br />45 <br />40 <br />Score2010Nat'l2010Nat'l25100K2010Midwest <br />2010Midwest25100KMidwestIncome>$100kNat'lIncome>$100k <br />1134 Municipal Way | Lansing, Michigan 48917 | 877.888.0209 | www.CobaltCommunityResearch.org <br /> <br />