2018-8-2_PR Comm Packet - Laserfiche WebLink

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Attachment A The MorrisLeatherman Company May 2018 The parks and recreation system remainthe “crown jewel” in the City’s quality of life. Usage is stillhigher than expected viewed against the demography of the community. The new park buildings are very well-received by the public. Trails and neighborhood parks play an unusually large and growing role in city life, acting as key ingredients in thestrong sense of community. No strong consensus is present on future city trails and sidewalk expansions: thirty-five percent each support the construction of trails connecting neighborhoods and parks, the same percent favor the construction of trails connecting neighborhoods and shopping/business areas, and 24% would prioritize the construction of additional trails for exercise within parks. Information levels about City Government activities are still high in comparison with neighboring communities. Even though some slippage occurred during the past two years, traceable to concerns about crime, positive ratings of both the Mayor,City Council and City Staff are at the top of the Metropolitan Area. “Roseville City News,” the city’s newsletter, and the City website are very well used and exceptionally well regarded. In fact,the City newsletter still possesses a higher readership and effectiveness ratings than most peer communities. In past studies, citizens were clearly enthusiastic about their City. While continuing to have a larger “City Booster”core than other communities, the perception of “rising crime” has shrunk this reservoir of goodwill. To regain the core of loyalty, though, decision-makers will both need to tackle these perceptions as well as clearly communicate rationales and expected outcomes from crime-related policies. City Demographics: Roseville remainsa demographically balanced first-ring suburban community butshowing more generational change and somewhat greater diversity than in the 2016study. The median longevity of adult residents is 12.3 years, down 0.7 years since the last study. Twenty-four percent of the sample report moving to the city during the past five years, while 33%arethere for more than twodecades. Nine percent report they will move in the next five years, about one- half the 2016 level; in contrast, 81% have no plans to leave during the next ten years. Twenty-fourpercent of city households classify themselves as “single, no other family at home,” down nine percent in two years.Seven percent are “single parents with children at home.” Nineteen percent are “married or partnered, with children at home.” Forty-seven percent are “married or partnered with no children or no children at home,” up six percent since the 2016 study.Sixty-three percent classify themselves as “White,” down eightpercent in two years. Twelve percent are “African-American,” and tenpercent are “Asian-Pacific Islanders.” Five percent are “Hispanic-Latino.” Two percent classify themselves as “Native American,” while eightpercent are “mixed/bi-racial.” 8 27