2018-8-2_PR Comm Packet - Laserfiche WebLink

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Attachment A The MorrisLeatherman Company May 2018 different from the existing communications pattern. This time, the City website and City publications and newsletters are at the top of the list, at 27% and 26%, respectively.Fourteen percent each choose “mailings to their home”or “e-mail.” Eighty-twopercent receive the “Roseville City News,” and 93% of this group regularly read it. The reach of the publication is 76% of the community’s households, up five percent in two years. The newsletter’s effectiveness as an information channel is moderately rated:eighty-four percent, down seven percent since the 2016 study, highly rate its effectiveness in keeping them informed about activities in the city. Social media usage among Roseville residents continues toincrease.Eighty-seven percent use “e-mail,” 75% use Facebook, and 62% access the “City website.” Forty-four percent use “YouTube,” 32% tweet, and 31% use “Nextdoor.” And, 15% report using other social media sites. Over 60% of the users of five social media sources would be likely to use each to obtain City information: the “City website,” at 98%, “Nextdoor,” at 90%, other social media sites, at 87%, “e-mail,” at 70%, and “Facebook,” at 64%. Ninety-twopercent rate the City’s overall performance in communicating key local issues to residents as either “excellent” or “good.” Only eightpercent are more critical in their evaluations. This rating is also among the top three in the Metropolitan Area. Conclusions: The key issue currently facing decision-makers is addressing perceptions about “rising crime,” particularly “drugs” and “youth crimes and vandalism.”Concerns about crime in Roseville are beginning to erode the high levels of approval and support for the quality of life, fiscal management of the community, direction of the city, tax tolerance, government job ratings, and sense of community. Since 39% rate “safety” as the most important aspect of city’s future quality of life,“crime”—together with its prevention and reduction –should be given a high place in the discussion of issues, policies, and resource allocation. At the same time, judgments of City property tax levels have become more negative during the past two years, creatinga more limiting factor in using additional funds to augment and expand services. Community development efforts should againfocus on helping seniors stay in the community, since moderate concerns continue about the lack of assisted living opportunities for seniors. This perception is in line with the very high levels of commitment to staying in the city if residents moved from their current homes. Surprisingly, there is also growing concern about the sufficiency of entertainment and dining opportunities in the community. 7 26