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Regular City Council Meeting Monday,November 4, 2019 Page 3 noted the city Council received a bench handout due to some liquor fees being inad- vertently left out of the fee schedule. Mayor Roe offered an opportunity for public comment with no one coming forward. The Council decided to approve this item at the December 2, 2019 City Council meeting. d. Receive Strategic Communication Plan City Manager Patrick Trudgeon briefly highlighted this item as detailed in the Re- quest for Council Action and related attachments dated November 4, 2019. Councilmember Etten thanked staff for all of the work done on this item. He noted he had some changes that he would submit to staff for review but wanted to look fur- ther at one of the goals. On the Civic Engagement Minded Goal, he did not under- stand why city goals and priorities would necessarily create civic engagement. He wondered if it could be changed to "By implementing communication tools that en- gage residents in multiple ways to create broad participation in city events and ac- tions or decision making". He did not see tools as implementing the city goals as something that is going to actually make the public want to participate or to learn more about or to become engaged through. Mr. Trudgeon thought that whatever the goals or priorities that change over the years will be effectively communicated to the residents. He thought what Councilmember Etten was saying was a little more permanent with programs, policies and all of the work being done. Councilmember Etten explained this is an engagement goal but it does not talk about inspiring engagement by talking about the city's goals and priorities. He was not sure people will always be engaged in that way but rather reaching into whatever is im- portant to them and finding ways to get their information, their thoughts and partici- pation in that way. Rather than the city's goals being the way to draw people out. Councilmember Etten noted under the Social Media plan in section three, talking about authorized users. In many of the departments the authorized users list does not include the department head and he wondered if that was an intentional thing. Mr. Trudgeon indicated that is not something department heads typically do or know how to do. There is usually someone else on staff that does that. Councilmember Etten noted in regard to the crisis communication team, he went to that crisis training at the Fire Department this summer and wondered if the Mayor should be on the list for the crisis communication team. The Mayor is mentioned lat- er in the crisis process but there is a specific block on page 21 with a list of people without the Mayor on it.