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Regular City Council Meeting Monday, November 4, 2019 Page 5 Councilmember Laliberte explained as far as analytics, she thought it would be im- portant, before doing any website updates, to have analytics on the website itself. She asked "what is driving people to which pages of the site, how long are people spending on certain web pages of the site, etc". She thought that will be very helpful with regard to what to do with the website itself Councilmember Willmus thanked Mr. Trudgeon for the presentation and getting the information together. He thought there was a need for social media and broad ap- proach to the various platforms, not only to be proactive and let the community know what the city is doing, but also to respond and accurately put out information to the community. He wondered how the city can be more proactive in providing more de- tail and accurate information to the community going forward. Mr. Trudgeon thought sometimes there needed to be reaction on certain subjects and having a media plan, talking points, and those things will help with the media and getting the correct information out to citizens. He noted some things cannot be antic- ipated so it is a matter of trying to be prepared, if possible, on the bigger issues and having the ability to react quickly in order to address those items. Councilmember Willmus thought the city needed to go a little further, from his per- spective, because once that story is there, if there is something where a piece is miss- ing, there should be an opportunity for the city to use its platforms to inform the community on exactly what the city is doing. He thought that was one area for im- provement. Councilmember Laliberte thought talking points did not need to be only verbal, it might be a Roseville action memorandum or something else that could be sent out to the media so there is no interpretation of the media. She also thought there were oth- er opportunities to put the message out there. She noted in regard to the possibility of focus groups or another survey, that would probably come back to the Council for discussion because of the expense. She stated it would be interesting to have a con- versation on how it would be different than the survey the city normally does, which is also a survey on perception on governance and community aspirations. Mr. Trudgeon explained the survey does a pretty good job of getting the public per- ception, but he wondered if the survey should focus on communication and commu- nity engagement, find out how people feel about that, and if there are opportunities with more demographics. He would like to see the work that will be coming back from HRIEC and what that Commission has in place, both in best practices and in- formation on under-represented groups, and see if that is a springboard. Mayor Roe noticed in the Social Media Policy, under interactions on page 16, it talks about messages that should encourage users to contact the city through other more appropriate mediums. He did not want to completely say that is a bad thing because he can understand where that is coming from but a lot of times,people feel like social media is their appropriate medium. He thought the city had to be careful not to make