2020_08-25_PWETCpacket - Laserfiche WebLink

Home

The Morris Leatherman Company June 2020 Eighty-one percent, a decrease of eight percent since the 2018 study, are aware of the City's park buildings and the new Cedarholm Community building. Thirty-eight percent of the sample visited or used one of the new park buildings. Ninety-nine percent of park building visitors rate their experience as either "excellent" or "good," and an emphatic 99% would consider using one of the new park buildings again in the future. A nearly -unanimous 95% feel the current mix of recreational or sports facilities meets the needs of members of their household. Communications Items: The City newsletter and the City website are the most often indicated primary sources of information about the community, at 39% and 23%, respectively. Social media ranks third, at 17%. The "grapevine" is relied upon by nine percent of the sample, double the 2018 level. Preferred sources of information about City Government and its activities are somewhat different from the existing communications pattern. This time, the City publications and newsletters are at the top of the list at 26%. Twenty percent each choose "mailings to their home" or "city website." Eighty-two percent receive the "Roseville City News," and 92% of this group regularly read it. The reach of the publication is 75% of the community's households, unchanged from two years ago. The newsletter's effectiveness as an information channel is moderately rated: eighty-four percent highly rate its effectiveness in keeping them informed about activities in the city. Social media usage among Roseville residents remains stable compared to 2018. Seventy-eight percent use "e-mail," 55% use Facebook, and 63% access the "City website." Forty-two percent use "YouTube," 39% tweet, and 43% use "Nextdoor." And, 10% report using other social media sites. Over 60% of the users of four social media sources would be likely to use each to obtain City information: the "City website," at 100%, "Nextdoor," at 93%, "Facebook," at 73%, and ,,e-mail," at 63%. Eighty-five percent rate the City's overall performance in communicating key local issues to residents as either "excellent" or "good." Fourteen percent are more critical in their evaluations. This rating is also among the top five in the Metropolitan Area. Conclusions: The key issue in 2018 facing decision -makers was addressing perceptions about "rising crime," particularly "drugs" and "youth crimes and vandalism." Concerns about crime in Roseville had 7