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Focus Area: Commercial & Industrial Energy Efficiency <br />Many of Roseville's commercial and industrial users consume a substantial amount of energy, <br />and, as a result, their energy efficiency initiatives are very productive. Usage of efficiency <br />programs among these users is facilitated by Xcel Energy Account Managers, which makes it <br />much easier to access programs. This focus area will concentrate on the rest of commercial and <br />industrial premises in Roseville, who consume far more energy that residential users, but who <br />lack the dedicated resources of an Account Manager. Several opportunities are available to <br />deliver savings for these premises. <br />Strategy 1: Target Smaller and Medium -Sized Businesses <br />Description <br />This strategy is designed to reach out to the businesses small enough that they don't qualify for <br />an Xcel Energy account representative, but that would still like to reduce energy expenses. <br />Among the 2,512 commercial and industrial premises, there are 2,050 premises that are not <br />managed by a dedicated Xcel Energy account manager. <br />Target Audience <br />We are targeting small and medium-sized commercial and industrial premises in Roseville that <br />do not work with an Xcel Energy account manager. These 2,050 premises were responsible for <br />consuming 139,744,489 kilowatt-hours of electricity and 9,248,900 therms of natural gas in <br />2019. <br />Strategy 2: Concentrate on Popular Low -Cost or Free Offerings <br />Description <br />Like residential premises, commercial and industrial users tend to favor just a few of the many <br />efficiency programs available. Discussed above in Table 4 on page 8, the Lighting Efficiency <br />and One Stop Efficiency Shop programs accounted for 84% of the energy savings during the <br />baseline period. <br />As popular as these two programs are, most commercial and industrial premises have yet to <br />participate in these programs. During the baseline period, 22% of commercial and industrial <br />premises used one of those two programs, leaving an opportunity for 1,959 commercial and <br />industrial premises. <br />Target Audience <br />We will target the nearly 2,000 non -managed commercial and industrial premises in Roseville <br />who can still benefit from one of these two very popular programs that deliver real savings to <br />commercial and industrial users. <br />Desired Outcomes <br />We want to conduct sufficient outreach to engage 100 small and medium-sized businesses <br />annually through utility programs to save money on energy bills, allowing them to reinvest those <br />dollars back into their businesses. <br />We suspect that most activity will concentrate on promoting Lighting Efficiency and One Stop <br />Efficiency Shop and that the power of relatable, local testimonials will be central to the outreach <br />program. <br />Roseville Energy Action Plan 22 <br />