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Resources & Communication Channels <br />The Energy Action Team brainstormed to develop a list of community connectors to help <br />activate all the strategies in this focus area. See Table 10 below. <br />Table 10: Brainstorm Results for Business Communitv Connectors <br />.- <br />Rotary Club Roseville Business Alliance <br />Roseville Properties North Suburban Gavel Association <br />City Staff <br />B-Dale Club <br />St. Paul Area Chamber of Commerce <br />Ramsey -Washington Recycling & Energy Center <br />Roles and Responsibilities <br />Local chapter of US Green Building Council <br />North Suburban Chamber of Commerce <br />Rice-Larpenteur Alliance <br />Partners in Energy will provide communication materials to help familiarize small and medium- <br />sized commercial / industrial premises with these efficiency opportunities and motivate their <br />support. Should the City of Roseville's communications group lack bandwidth to support local <br />social media and other publicity tasks, Partners in Energy will help in this area as well. <br />Our Energy Action Team roster was fortunate to have several people representing the business <br />community, and their input was particularly helpful for this focus area. They recommended <br />repeated contact in as personal a context as possible to raise awareness and eliminate <br />reluctance to participate. Groups such as the Roseville Business Council will be valuable allies <br />in this initiative. Speaking opportunities there and with other business groups will be an <br />important tool for consistently publicizing the opportunities that these programs offer. <br />Partners in Energy will provide communication materials for flyers, social media, and in -person <br />events, as needed. City of Roseville will coordinate volunteers and staff to adequately conduct <br />outreach. <br />Implementation Timeline <br />We anticipate a long consideration period before small and medium-sized businesses decide to <br />participate. As such we recommend beginning this initiative as soon as possible after <br />implementation begins. See Figure 22, below. <br />Figure 22: Commercial / Industrial Energy Efficiency Focus Area Strategy Timing, June 2021 - December <br />2022 <br />� N N <br />N inE E E o N N N N in E E <br />coi — a 5 0 <br />Q co O z o Q co O z o <br />7. Target Small and <br />Medium -Sized <br />Develop <br />testimonials <br />Campaign by business category <br />Blitz events by area <br />Publicity <br />Plan speaking <br />1 every 2 <br />1 every 2 <br />1 every 2 <br />1 every 2 <br />1 every <br />Businesses <br />opportunities <br />months <br />months <br />months <br />months <br />2 <br />months <br />8. Concentrate on <br />Popular Low -Cost or <br />Lighting Efficiency / One Stop Efficiency Shop <br />Free Programs <br />Roseville Energy Action Plan 23 <br />