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CHAPTER 1010 SIGN REGULATIONS 2840 <br />SECTON: 2841 <br />1010.01: Purpose and Findings 2842 <br />1010.02: Definitions 2843 <br />1010.03: General Provisions 2844 <br />1010.04: Maintenance, Removal of Signs, Fines 2845 <br />1010.05: On-Premise Signs 2846 <br />1010.06: Sign Area Computation 2847 <br />1010.07: Temporary Signs 2848 <br />1010.08: Real Estate Signs 2849 <br />1010.09: Other Signs 2850 <br />1010.10: Dynamic Displays 2851 <br />1010.11: Master Sign Plans 2852 <br />1010.01: PURPOSE AND FINDINGS: 2853 <br />A. Purpose: The sign ordinance is intended to establish a comprehensive and balanced system of sign 2854 <br />control that accommodates the need for a well-maintained, safe, and attractive community, and the 2855 <br />need for effective communications including business identification. It is the intent of this section to 2856 <br />promote the health, safety, general welfare, aesthetics, and image of the community by regulating 2857 <br />signs that are intended to communicate to the public, and to use signs that meet the City's goals by 2858 <br />authorizing: 2859 <br />1. Permanent signs that establish a high standard of aesthetics; 2860 <br />2. Signs that are compatible with their surroundings; 2861 <br />3. Signs that are designed, constructed, installed, and maintained in a manner that does not adversely 2862 <br />impact public safety or unduly distract motorists; 2863 <br />4. Signs that are large enough to convey the intended message and to help citizens find their way to 2864 <br />intended destinations; 2865 <br />5. Signs that are proportioned to the scale of, and are architecturally compatible with, principal 2866 <br />structures; 2867 <br />6. Permanent signs that give preference to the on-premise owner or occupant; and 2868 <br />7. Temporary commercial signs and advertising displays which provide an opportunity for grand 2869 <br />openings and occasional sales events while restricting signs which create continuous visual clutter 2870 <br />and hazards at public right-of-way intersections. 2871