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2938 <br />12. GROUND SIGN: A sign mounted on the ground attached either to footings or a base with an 2939 <br />open space between the ground and the sign face. 2940 <br />13. HEIGHT OF FREESTANDING SIGN: The actual distance from the grade to the highest point of 2941 <br />the sign, including any structure or architectural component of the sign. 2942 <br />14. HOME OCCUPATION SIGN: A sign located at a residence advertising a business conducted in 2943 <br />the residence or by persons residing in the residence. 2944 <br />15. ILLUMINATION, INTERNAL: A light source within the sign. 2945 <br />16. ILLUMINATION, EXTERNAL: A light source that is not internal to the sign. 2946 <br />17. ILLUMINATED SIGN: A sign on or from which artificial light is directed. 2947 <br />18. LOGO: An identifying graphic that may or may not be a registered trademark. 2948 <br />19. MASTER SIGN PLAN: Written document describing all proposed signs regarding a specific site, 2949 <br />development, or complex, submitted by the owner/manager, including all types of signs/signage 2950 <br />desired, reviewed, and approved by the City, and shall at a minimum include sign type, location, 2951 <br />and size illustrations. 2952 <br />20. MOBILE SIGN (also referred to as Portable Sign): A sign designed or intended to be moved or 2953 <br />transported by trailer or on wheels. A sign may be a mobile sign even if it has wheels removed, 2954 <br />was designed without wheels, or is attached temporarily to the ground, a structure, or other sign. 2955 <br />Signs mounted on a vehicle for advertising purposes, when the vehicle is parked and visible from 2956 <br />public right-of-way, except signs identifying a business when the vehicle is being used in the 2957 <br />normal day-to-day operation of that business. 2958