|
L2
<br />1
<br />� � �
<br />�'`'�T�,_- -
<br />I
<br />�� 1
<br />.51 ��
<br />� By S, Q. KAYIFM
<br />` i� f diPnr
<br />�t'�lf W�TN "fl�litEE E{��L�SED-fi��i�.L l���IOHA►LS AP�D ��� �ORIE COMING
<br />■�.-;� .
<br />- - - �� ws��.�
<br />With three air-conititfoned, encdosed-mnll 9•egion�ils in
<br />. S�qsn Antonfv, work on u fourth will star� early in I954.
<br />11 "7:'here cir� seven kolis Itoyces
<br />in all of San Ar�tonio. V1'c scc at
<br />Icast c�nc c�f illCill in c�ur parking
<br />Jc�� every c1ay," st�ys Nortlt Star
<br />'vlali'ti m,�na�:cr, Tt3o�ti�as J. M�ulder,
<br />in expla`ning ho�4� N�rth Star's en-
<br />clo�ccl-mali c�peration diffcrs from
<br />San Antc�nic�'� two other enclosed�
<br />ma(I rcgic�nalti, Wondcrland and
<br />:i::i i t i�:� .ci�ii)�'i�iiii� �lt�.
<br />Sincc ��o other city has three en-
<br />rloscd-nuill regionals, San Antonio
<br />r��n ��rovicle valuab6e lcssons as the
<br />�ncic»cd-mall trcnd grows.
<br />Wondcrland's manager, R. E.
<br />Chambcrs, hacl no comment about
<br />Roll� Royces but he thinks his cen-
<br />ter ha� appcal to buyers of higher-
<br />ticketed merchandisc: too. "I think
<br />that the merchan�ising appeal of
<br />c�ur center is directcd to serve the
<br />�o�ular-price to higher-ticketed
<br />merchandise pattern . . . the trade
<br />arc<< of �'��onderland is a higher-in-
<br />rc�me bracket and therefore more
<br />c�ual�ty conscious."
<br />(3oth centers have q�aality mer-
<br />chant�. «�i�h NortPi Star featuring a
<br />P�������� ��'��IfT & Marx department
<br />�tore, <<nd «�ith Frost Bros. figurin�
<br />i���rc,rt.�n11y in the center's expan-
<br />�i��n plan. �4'ondcrland is currez�tly
<br />::�'�:hc�rcci on �l �Vards store, with
<br />�� �����1��, of Calif�rnia scheduled to
<br />, , �. , , �t year.
<br />`.' `.1; Creless, �n the South side,
<br />1�' "��'!'� �f the city away from the
<br />' ' • '," side ccn;crs, G. Sealie
<br />`���' ��� ���. ��eter��n builder, doesn't
<br />>- �)� `'�;, rEr: ; ER AGE, JUNE 1963
<br />�
<br />♦
<br />�
<br />��
<br />�;:
<br />,-
<br />'- �__u..z ...__,.
<br />,. . � .. ' `w-+—. ��-..�ce�
<br />tlr� �
<br />1_
<br />:. , ' t � , ��:,
<br />� � - �,�i�.
<br />!"
<br />1
<br />l � ,l
<br />�•a ..
<br />�' `y �
<br />�
<br />� --
<br />�Ni���' ,
<br />�
<br />�#
<br />!� • � ~�����
<br />_:� •'
<br />� . . �-�„ , �.� � ,� ':�
<br />_ . � .. i I�x! i : � -:.
<br />t
<br />/ *� t ���� .
<br />• ��� 4
<br />� �� r -�
<br />.��; � i� , � * * . -,
<br />_� �� 1� .�.l�
<br />1,
<br />af -
<br />�_ _ ,a�je. ,. _ a G... .
<br />�- ,
<br />j f,
<br />,� . �.,'� i �s�,�� y . .
<br />r 2u
<br />,
<br />�.. � ' � � �1� �. h �^ .
<br />3tc._-:` ' x
<br />. , i ' � � ''��t
<br />.. i',. � _ ,.':.
<br />t,p, M ' h A ., � •;.
<br />• : t �- t'��.. � `.•�„ r _ �
<br />� - � � - ,_ - � .a�.�, ,.:.;f„� _:�:�5 _� z'--' _
<br />jr k + �r - i, : �. a .
<br />'s Nortli S(rtj's nicill iul�erc rcu��n�ic� is ��ro��uccc��Il� u cur�! sh�1_llc�l.l.�,
<br />A t�iis�� l�Icicc �
<br />nnrl. f{oi�cr shop, sPc�n�l-�rp liiiic�� hnr nn�l. otlier fucilitic.s ii1 tlic Cc�riier of t i
<br />Despite rnany "Cer�ter of t�e Mall"
<br />sl�ops, center is well lnndscaped.
<br />about the carriage trade. "Our
<br />; are mostly in the $7,000 to
<br />0 income range, go�d, solid
<br />�, sound credit risks," says Mr.
<br />"and we like it that way."
<br />i Antonio, with an official con-
<br />ig popul�tian of some 720,000,
<br />an effective trading area of
<br />�ps 900,000, offers an almost
<br />ct example of how shopping
<br />�s can project their c�vn per-
<br />ities, appeal to selected seg-
<br />s of the population, and, each
<br />own way, operate successfully.
<br />thcy offer a splendid refutation
<br />PING CENTER AGE, JUNE 1963
<br />Nortli Stnr �is �iow n�l�lin�; 145,000 sqi+�n�lfa �Twin�Cinemnl
<br />290,000; tit will zncli�de I'r ost Bros.
<br />of the idea that all shopping centers
<br />are depressingly "the same."
<br />North 5tar led the parade when
<br />it opened in September, 1960, with
<br />290,000 square feet of gross leas-
<br />able space and an over-alI area of
<br />340,000 square feet, including the
<br />enclosed, air conditioned mall. Wit�►
<br />100,000 square feet occupied by
<br />prime lessees, North Star opened
<br />with 57 tenants. Community Re-
<br />search and Development, Inc., of
<br />Baltimore, developer of the center,
<br />is now adding 145,000 square feet,
<br />including a 60,000 square foot
<br />,:5�s
<br />Frost Brothers department store and
<br />a 20,000 square foot Twin Cinema.
<br />In addition, 20,000 square feet of
<br />office space will be created on the
<br />mezzanine level.
<br />North Star's well-landscaped mall
<br />is a busy area. Uninhibited by ideas
<br />of creating a completely park-like,
<br />uncluttered arza, CRll produces
<br />revenue from a card shop, a key
<br />shop, a gift and flower shop, a
<br />stand-up lunch bar and a stock-
<br />broker's "office" squarely down the
<br />center of the mall. The stockbroker
<br />CONTeNUED
<br />23
<br />
|