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T��Ire�des store will l�c l��rilt bchirir� tcm��nrrrr� ��ict�rre tvirielaw.
<br />Indusirinl nit�minTl�nz scrEeni�i�; was usr,�d to f or�iti slirli�2�
<br />�;rillc� f ar ni�ltt-ti�ric prvtc�ctin�i �f b�rke sl�o��.
<br />SAN AiVi0N10 contirYued
<br />repor.ts that inquiries from North
<br />Star customers have been �:telp-
<br />ful in converting them into cus-
<br />tomers. A similar. kiosk in Wonder-
<br />land rep�rted almost identical re-
<br />sults.
<br />Wond�erland presents the theme
<br />of imaginativz and creative archi-
<br />tecture. A dazzling interior with
<br />expanses of Azrock vinyl asC,.;stos
<br />fioor, acoustical ceiling and unusual
<br />lightin� all blended with exc:.11�nt
<br />color, is maintained to the hilt. Th�
<br />mail has a minimum oE well-de-
<br />24
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<br />� �-: �ro�a�E��N�i
<br />Gai.l� decornled �lirecto►•i� ��osts helr� o�•� � �
<br />visitors, ndd note of informal interest.
<br />signed, attractive kiosks and fr.ee-
<br />standing shop� blending with un-
<br />clutterLd arrangements of well-
<br />manicured gceenery and planting.
<br />Wonderland was opened just one
<br />year after Nortli Star, with some
<br />585,000 square feet now under
<br />l�ase. Com.nunity Realty Co. of
<br />San Antonio, owner of Wonderland,
<br />is now adding a 140,000 square
<br />foot tull line department store for
<br />Rhodes of California, scheduled for
<br />opening in early spring of 1964.
<br />The newest addition to the fanliiy of
<br />Vl�ond�er(and is the Tandy Corp.,
<br />with 45,000 square faet of s�lling
<br />space to be opened in mid-August
<br />of 1963. Further indication of 1,��on-
<br />derland's growth is that five ex�sting
<br />merchants are increasing snace.
<br />"We'll do a gratiFying business
<br />in '63," says Manager Chambers.
<br />"Like any new center, it's like
<br />a plane coming ot� a carrier deck.
<br />You buzz of�' fast and then there's
<br />a continuous climb to maximum
<br />merchandising altitude. We exceed-
<br />ed the projection for thP first year
<br />oE operation, and many stores are
<br />already paying overages."
<br />SHOPPIP�G CENTER AGE, JUNE 1963
<br />a
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<br />DazNli�ib �xT�nnse nf A_rock vin�l as��estos /�oar is L'Q•Sf t0 IllQlil.illlil nt rel�rticcl� loiu cost nt. «'onrlcrlancl.
<br />"Alice in ��nn�l�t•l�a►2d" rruakes
<br />annoci.�iceni.ents on p.ci, stlstem.
<br />"When Wonderland opened,
<br />North Star's sales went up," reports
<br />Moulder. "We found that when
<br />Wonderland opened with a s��lash
<br />our combined draw was greater than
<br />double what eitheL cauld pull alone.
<br />With Wnnderland only twelve
<br />minutes driving time from us, we
<br />got a steady overflow increas� and
<br />we're still getting it. Our second an-
<br />niversary showed a 10% increase
<br />over ou� �irst. �'i•ior to Wonderland's
<br />opening all merchants elected to
<br />pay extra association dues and put
<br />on a three-month program of
<br />beefed-up special events."
<br />SHOPPIfVG CENTER AGE, JUNE 1963
<br />Wor►clerl�ind's topo�rR���11.� �nuikes
<br />e«ch level n "mni.n" flnor.
<br />When McCreless opened at the
<br />end of March, 1962, it, too, had
<br />an enclosed, air-conditioned mall—
<br />but the mall had not been planned
<br />that way originally.
<br />�ays Mr. Mac: "Originally, we
<br />were to have an epen mall, but
<br />�vhen North Star opened we figured
<br />we'd be crazy if we didn'Y have an
<br />enclosed mall. We've got about
<br />550,000 square f.;et of retail space
<br />and plans for the future are really
<br />something.
<br />"We look upon McCreless Shop-
<br />ping City as, first of all, a com-
<br />munity project. Our plans include
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<br />Dri��kin� f ountui�ns f or parents
<br />ll)1f� .s►ririll f ri/ nrc 11GlIf tO1lC�l.
<br />a ten-story of�ice building and bank
<br />to be started this year, then a
<br />125-bed hospital and doctors' of-
<br />fices, a recreation center with roller
<br />skating, swimming four months of
<br />the year, and maybe an ice-skating
<br />rink built right over the swimming
<br />pool. W��'ve got engineers working
<br />on the idea of a styro foam cover
<br />over the pool, with a skin of ice
<br />on top of it. We figure on a two-
<br />story building, with swimming be-
<br />low, roller skating above, and food
<br />service.
<br />"We need a steak house, a child-
<br />CONTINU�D
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