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SAN 1#tdTQNiQ
<br />ci�ntinued
<br />� �I1�CREL�SS
<br />.,
<br />rca's re.staurant, a fi�h r�tit.wrant.
<br />a Mcxican restaurant, :inci a Pci:�-
<br />cake C�tta�c, an�i ��e'll ���ir� tt��m in
<br />a pavilian cicdicatca to �o���cl catin��.
<br />•`All this woulci be a�ij��ce�t to
<br />McCceless Shopping City, in the
<br />clire;ctio�n of a little cez►ter calle�l
<br />McCreless Villagc—a center I �uilt
<br />on the basis of my �wn survey."
<br />Mr. Mfac is fond of telling how
<br />he prescnted plans for the original
<br />ViUage at an Urban Land Instiwte
<br />meeting and was told hy �irchitect
<br />Phil Lloy�l Shoop of S�n Antonio
<br />that he was "soing c�verboard on
<br />the project."
<br />"I didn't think he ought to build
<br />6i'Il:it hc „'.is ptanning,°' Sl�oop �d-
<br />�nits, but :�7r• Mac �vas tirm in �is
<br />belief that the area would support
<br />the renter: "Pigely Wig�ly ��vants to
<br />c��me in and wc can get a good drug
<br />store and a dime store, �ind I'm not
<br />afraid c�f the expe�ditur�,"
<br />MPr. i�lac apparently did a good
<br />job of convincing Shoop sence thc
<br />architect not only designed the small
<br />Village project taut also, with
<br />Noonan & Krocker, designed Mc-
<br />Creless Shopp�ng ���y.
<br />At Shopping City, McCre�ess was
<br />not alone among the nation's devel-
<br />opers in ha�ing had merchants' as-
<br />sociation pr�blems.
<br />. .; -. ._ .
<br />; ,.,
<br />, _, . _
<br />.. , � ... � .:�. _ . _ . . ,_�.
<br />,:y. . , _. _ _
<br />f.:� �:a:rY-.
<br />1
<br />�ICCf•c�l�ss' rnall has
<br />�ncan� a��ti ficinl plant-
<br />iritis, th�l rescrlf caf an
<br />i�zfor�nnl "CC)'ilij)f't!flO►i��
<br />!lillpfi� t�tC Cit!/�S f �OTtStS.
<br />O�ie of t�Lo �riai►i en-
<br />trnnces f�nnking �iunt
<br />st�n scree►i }i��ps riiake
<br />rio pla.ee o�a n�alt more
<br />�han 80 �eet f rvr�a an out-
<br />side enfrmzc�.
<br />26
<br />�. _ .:..c.�;:,
<br />'�.
<br />i
<br />"�ti'e didn't put nxembership a�d
<br />�tues in the I.C'iISCS��� 1�1r. Mac says,
<br />"and s� we had to g� back and start
<br />all over. About 65 per cent partici-
<br />p�ted, on a volunteer basis, but �ve
<br />thi�nk we're an pretty good shape
<br />no�v. We hav� all the promotions
<br />you can expect and then some be-
<br />cause we now have 100 per cent
<br />participation on a voluntary basis."
<br />San Antonio has another en-
<br />closed-mall center, a small one
<br />called Valley I�i riRall, ahou� ?0
<br />miles from Wonderland.
<br />Jack Nicholson, leasing develop-
<br />ment manager for Community
<br />Rcalty Co., owner of Wonderland
<br />Shopping rita�, ha� announced ihat
<br />the p:ans are nearing completion
<br />and constructic�rt will stard eas-fy in
<br />196-� for a fow th regianal enclosed-
<br />niall center ott a 72-acre tract or�
<br />San Antonio's northeast side. R.E.
<br />Chambers, projects manager for
<br />Cotnmunity Rc�ilty Co., p�ints out
<br />"this �vill Y�e America's shopping
<br />center of �hoppinL centers." Wyth
<br />the Laop fre�way girding �he city,
<br />all four centers �,�-ould be accessible
<br />from a single main road.
<br />`'Since �ve opened in September,
<br />1�3CO3" says North Star's Moulder,
<br />"our p�pulation has incr�ased at
<br />least one per cent per year." With
<br />Decoralive slicnthing for ��o�st q�►•ovides �oii2t
<br />of �i.nterest, si��nczls whc�reabuuts of benches.
<br />Pe��f orate�l tile sicn se�•ee�i, 38' wide, 34' hig11,
<br />shields e.rtensive glassed nrea. of �nall.
<br />SliOPPING CENTER AGE, JUNE 1963
<br />mur� than �O per cent of incon��
<br />cuncentrate�i in s��me 2l1 per cent
<br />of thc nouschnlci�, he c�mtc:nd� that
<br />North Star's immecii:�te dr.i��� from
<br />100,Q00 people in high-income
<br />houscholds gives it a disproportian-
<br />,ite �hare of sates in relation ta
<br />space.
<br />"Stores and services dcaling in
<br />high-priced, yuality merchandise
<br />sho«� the greatest ��ercentage gains
<br />in sales at North Star," hc rcports,
<br />"but the low-end merchandise
<br />showcd a decrease in sales in the
<br />sccond year." Nt North Star, about
<br />49 leases have percentage clauses.
<br />continucd on )�ngc 37
<br />f.''�r';N:I
<br />Artificial 7�lantin�;s ctit mai��tenance cosls at �l-IcCreless.
<br />Eror�,ze pl�cqises cre�lit fio��ists responsible f or nrr•niibeme�zts.
<br />McCreless wns �uilt in ��en separate 2cnits to allvw f or inde-
<br />pendent settling� but seems tn be one big structure.
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