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political units. The requireanents and detailed specifications which the <br />house and site must meet may vary a great deal among these political <br />units. Primarily because the builder is the one vvho assembles this <br />package, local governm�nt5 �ave found �he placing of requirements on <br />the builder to be an effective way to aGhieve various goals in the public <br />interest. This frequently means tha� the builder inust provide utilities, <br />fini�hed streets, park sites, and somEtimes school 5ites. These re- <br />quirements even further extend the builder's range of involvement and <br />operations. <br />Since the �onsumer as a group is quite diverse and responds to a whole <br />host of national and local factors, and for the most part is inarticulate, <br />the builder must perceive or infer the consumer's desi.res and demands <br />for housing. Ideally, h.e must be a market analy5t of the highest quality <br />since in a buyer's market he exerts little direct control over the con- <br />sumer. The number and type of consumers will be altered by such key <br />factors as interest rates, FHA �.nd VA program Policies, the amount of <br />money available to the mortgage field, and the rate that savings are being <br />accumulated by the population. <br />The industry is characterized by a large and fragmented collection of <br />graups and individuals whose diversity is greater than normal for an <br />industry of this size. The typical builder in this Area con�tructs approx- <br />imate�.y 20 houses per year. It is estimated that the number of home <br />builders in the Area is between 500 and 700, although no one a.ctually <br />knows. The ten largest builders account for about 40 per cent of all the <br />houses produced in thi5 Area. <br />There are, in g�neral, three types of builders. First, there is the <br />tract builder who operates on a large volume basis and constructs over <br />100 homes a year. Th.rough xnass production, he typically offers the <br />most house for the money. 5econd, there is the middle sized builder <br />who constructs from 20 to 100 homes a year. Quite often he is a custom <br />builder and gives more individual attenxion to the buyer and the house <br />than the tract developer can. The third type of builder is the 5ma11 <br />builder who constructs one to twenty homes a year. These builders may <br />construct the widest price range of houses from the sub-standard to the <br />luxurious. This lasi group is the largest in number but produces the <br />fewest houses. In difficult construction years, some of these small <br />builders work as carpenters or tradesmen for other builders. <br />As might be expected, there is a tremendous ran.ge of compe�ence within <br />the buil.ding industry from rank amateurs through semi-professional and <br />on to very highly qualified businessmen. Competence must be evaluated <br />in terms of the challenge of the business. Considering the great com- <br />plexity of the building operation, it is littl� wonder that ther� are rela- <br />tively few peopl�; who can span all phases vvith ease; or, being unable to <br />personally span the operation, have the resources necessary to seek the <br />competent advice and �elp that is neededo Only the larger builders and <br />the builders of expen5ive h�omes can afford siz�:able staffs or the services <br />of professional5o <br />Z6 <br />0 <br />