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, z 1914 <br />Nationcd C=em oil <br />Exchcavie <br />611d111�®1'9 - ---- -- � Vi; <br />iw� <br />�A 6 <br />9300 Olson Memorial Highway, Golden Valley MN 55427 <br />(612) 546-6831 fax (612)546-7043 <br />April 10, 1997 <br />Mayor Daniel Wall and City Council Members <br />City of Roseville <br />2660 Civic Center Drive <br />Roseville MN 55113 <br />It was good to talk to you regarding National Camera's proposed pylon sign at Rosedale Marketplace. <br />Our original intention was to add a banner sign to the existing pylon on Fairview Avenue that currently displays <br />signs for Barnes & Noble, Office Max, and JC Penney Office Furniture. Our panel would be below the current three <br />panels and would be the same size as the others. I have enclosed a color rendering for your review. <br />There are several reasons why we feel the additional panel on the pylon sign is valid. First, the additional business <br />we would gather by this exposure would be tremendous. When we temporarily used the Kids R Us sign on <br />Fairview, we had many customers tell us that they came to our store because of the sign. The increase in revenue <br />produced by the addition of the pylon panel would add hundreds of thousands in additional revenue every year. <br />Secondly, as the only full service photo store in Roseville and St. Paul, we feel that citizens who are unaware of this <br />new resource would greatly benefit by the new sign. <br />Finally, as you can see in the rendering. the addition of this panel to the existing pylon sign is aesthetically pleasing <br />and looks even more balanced than the current pylon structure. <br />/After getting initial approval from Mike Falk, who has now left your employ, we have been turned down by Rich <br />lopke and his suixriors in our request for this pane <br />l. Although I understand and supper your careens regarding <br />;proves <br />ersigning the area. I think you'll agree that this change would have no negative aesthetic effect. In fact, we feel it <br />the balance of the pylon structure and looks even better! <br />Please take a close look at the enclosed drawings and call me if you have any ideas or questions. Thank you for your <br />consideration of this imp orunt matter. <br />Sincerely, <br />Michael l.aNIwc <br />Vice President <br />Natonal Camera Grrhangc & Video <br />