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PLANNING REPORT 0 DATE: 2 September 1987 CASE NUMBER: 1788 APPLICANT: Donald V. Roberts LOCATION: West of Fairview Avenue, Northerly of County Road B-2 (see sketch) ACTION REQUESTED: Variance to Sign Ordinance PLANNING CONSIDERATIONS: 1. Although Mr. Roberts has sold many of his Roseville properties, he continues to own and manage some of them. One such property is at 2465 North Fairview with a frontage of 212 feet on the west side of Fairview Avenue and a depth of approximately 410 feet. 2. This structure was originally built as an industrial building under the industrial zoning originally applied to the land in 1959. In accordance with the 1980 Comprehensive Plan, this area is designated for business purposes. At the owner's request, this land was rezoned from Industrial to B-3 several years ago at which time portions of the building were leased for business purposes. ComputerLand and IPC Graphics leased portions of the building. Mr. Roberts also leased the use of the sign that occupied the site to ComputerLand for their exclusive use. This sign measures approximately 100 square feet as allowed in the B-3 District fronting on a local thoroughfare such as Fairview Avenue. 3. Mr. Roberts has also leased a significant portion of the building to the Roseville Medical Clinic. As a result, that portion of the building occupied by Mr. Roberts' company now has their frontage on the south side of the building (not fronting on Fairview Avenue). 4. Mr. Roberts now desires identification on Fairview Avenue for his location and is requesting a 4' x 8' pylon sign to be located near the south line of his property at the required 30' setback from the public right-of-way. 5• Attached is a letter from Mr. drawings: a survey of the land Roberts prepared noting MiilneregW.stCard three Associatesand , a site plan of the building as it rolates to the Carley portion of the property (the frontage on Fairview Avenue), and a drawing showing the configuration of the sign. 6. When Mr. Roberts first discussed this proposal with the staff, w that each business or industrial property in Roseville is allot ednoted one Pylon sign per street frontage plus signage allowed on the building itself. The granting of a second pylon sign represents a new precedent which may represent a concern of the Planning Commission and Council because of its impact on other properties in the City.