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<br />REQUEST FOR COUNCIL ACTION <br />Date: 1/22/2024 <br />Item No.: 7.e. <br />Department Approval City Manager Approval <br /> <br /> <br />Item Description: Discuss Community Survey <br />1 <br />2 Background <br />3 In 2020, the City Council conducted the last community survey of Roseville residents. The <br />4 City has conducted community surveys in 2014, 2016, 2018, 2020. Due to several factors <br />5 including the recent COVID pandemic, the city did not conduct a survey in 2022 and is <br />6 seeking authorization to conduct one in early 2024. Historically, the city has used the <br />7 services of Morris Leatherman Company and is again seeking to use the same company to <br />8 conduct the survey in 2024. <br />9 <br />10 These statistically valid surveys are administered by telephone utilizing both landlines and <br />11 cell phones. In this type of approach, a random sample of households is selected to be <br />12 interviewed by telephone. All households have an equal chance of being selected and the <br />13 adult respondent in each household is also chosen randomly. The cost of conducting the <br />14 survey is $26,000 and includes a presentation of survey results as well as a final written <br />15 report. The survey consists of up to 130 questions, many of which remain static year after <br />16 year in order to benchmark results. <br />17 <br />18 Policy Objectives <br />19 Ongoing citizen engagement is vital in order to assess residents' satisfaction with city <br />20 services. A community survey meets this goal by providing the city with a benchmark for <br />21 determining how the city's actions, or inactions, affect resident satisfaction. This feedback <br />22 can be used to determine whether the city is meeting residents' expectations and where <br />23 improvements can be made. <br />24 <br />25 Racial Equity Impact Summary <br />26 Results are cross-tabulated and demographics are tracked. This ensures that the survey <br />27 mirrors the demographics of the city. <br />28 <br />29 Budget Implications <br />30 The 2024 budget includes $20,000 for a community survey. However, there are sufficient funds available <br />31 to cover the increased cost of $26,000. <br />32 <br />33 Staff Recommendations <br />34 Staff has reviewed the questions from the 2020 survey and offers the following suggestions for Council <br />35 consideration. For any changes to the survey, staff further recommends allowing Morris Leatherman <br />36 some flexibility in wording in order to maintain the neutrality of the question(s): <br />Page 1 of 3 <br />Qbhf!96!pg!219 <br /> <br />