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The Morris Leatherman Company 2024 Findings and Implications City of Roseville City Demographics: Roseville remains a balanced first-ring suburban community, with longer residential longevity, growing population diversity, slowing generational replacement, and decreasing numbers of renters than in the 2020 study. The median longevity of adult residents is 13.0 years. Twenty-six percent of the sample report moving to the city during the past five years, while 36% are there for more than two decades. Sixteen percent report they will move in the next five years, in contrast, 67% have no plans to leave during the next ten years. Thirty-one percent of city households classify themselves as “single, no other family at home.” Five percent are “single parents with children at home.” Twenty-one percent are “married or partnered, with children at home.” Forty-three percent are “married or partnered with no children or no children at home.” Sixty-six percent classify themselves as “White.” Eleven percent are “African-American,” and ten percent are “Asian-Pacific Islanders.” Six percent are “Hispanic-Latino.” One percent classify themselves as “Native American,” while seven percent “mixed/bi-racial.” Women outnumber men by four percent in the sample. Thirty percent of Roseville households contain residents over 65 years old. Twenty-eight percent report the presence of adults between the ages of 50 and 64; fifty-four percent contain adults between the ages of 18 and 49. Twenty-six percent of the households contain school-aged children or pre-schoolers. Sixty-eight percent own their current homes, while 32% rent. The average age of respondents is 49.8 years old. Forty-two percent of the sample fall into the over 55 years age range, while 27% are less than 35 years old. Fifteen percent live north of Highway 36 and west of Snelling Avenue. Forty-four percent reside north of Highway 36 and east of Snelling Avenue. Twenty-six percent are south of Highway 36 and east of Snelling Avenue, while 15% live south of Highway 36 and west of Snelling Avenue. Forty-seven percent report they are fiscally stressed – either their monthly expenses exceed current income, or their monthly expenses meet their income, but little or no savings result. Fifty-one percent report no fiscal stress – either managing comfortably and putting money aside or managing very well. Quality of Life Issues: Eighty-seven percent, a drop of seven percent in four years, rate their quality of life as either “excellent” or “good.” In fact, a solid 33% deem it “excellent.” Thirteen percent, up eight percent since the 2020 study rate the quality of life lower. The overall positive rating is in the top Qbhf!63!pg!357