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The Morris Leatherman Company May 2024 Sixty-five percent, a decrease of 16% since the 2020 study, are aware of the City’s park buildings and the newer Cedarholm Community building. Thirty-six percent of the sample have visited or used one of the new park buildings. One hundred percent of park building visitors rate their experience as either “excellent” or “good,” and an emphatic 95% would consider using one of the new park buildings or the Cedarholm Community building again in the future. A nearly- unanimous 95% feel the current mix of recreational or sports facilities meets the needs of members of their household. Communications Issues: The City newsletter and the City website are the most often indicated primary sources of information about the community, at 42% and 20%, respectively. The “grapevine” ranks third, at 13%. Email/e-newsletter is relied upon by eleven percent of the sample. “Social media” completes the list at 10%. Preferred sources of information about City Government and its activities are slightly different from the existing communications pattern. This time, the City publications and newsletters are at the top of the list at 43%, followed by the City website, at 21%. Ten percent choose the City’s Facebook page, while nine percent indicate email, and eight percent opt for direct mail. Seventy-six percent receive the “Roseville City News,” and 92% of this group regularly read it. The reach of the publication is 70% of the community’s households, lower by five percent from the 2020 level. The newsletter’s effectiveness as an information channel is highly rated. Ninety- three percent, an increase of nine percent since the 2020 study, see it as “effective” in keeping them informed about activities in the city. Social media usage among Roseville residents has changed since the 2020 study. Seventy-seven percent use the City website, sixty-two percent use “email,” and 61% use Facebook. Forty-eight percent use “YouTube,” 40% tweet, and 37% use “Nextdoor.” Thirty-five percent, over three times the 2020 level, report using other social media sites. Over 70% of the users of five social media sources would be likely to use each to obtain City information: the “City website,” “email,” “other social media sites,” “Facebook,” and “Nextdoor.” Eighty-seven percent rate the City’s overall performance in communicating key local issues to residents as either “excellent” or “good.” Thirteen percent are more critical in their evaluations. This rating remains among the top five in the Metropolitan Area. 9 Qbhf!71!pg!357