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The Morris Leatherman Company May 2024 Conclusions: As in the 2020 study, the key issues in 2024 facing decision-makers is addressing perceptions about “rising crime,” particularly “drugs,” “youth crimes and vandalism,” and “automobile break-ins and theft.” Unlike other suburbs, concerns about crime in Roseville have not seriously eroded the high levels of approval and support for the quality of life, fiscal management of the community, direction of the city, tax tolerance, government job ratings, and sense of community. So far, the City has done a comparatively good job tempering the concern about crime. Since 48% rate “safety” as the most important aspect of city’s future quality of life, “crime”— together with its prevention and reduction – should continue to be given a high place in the discussion of issues, policies, and resource allocation. Additionally, worries about “speeding traffic” and “more police patrolling” will need to be discussed and a framework for policy goals considered. While perceptions of city property taxes have worsened across the Greater Metropolitan Area suburbs, the general hostility is far more moderate in Roseville than the regional trend would suggest. Even so, it should be considered a more limiting factor in using additional funds to maintain and augment services. While 46% still see their property taxes as “high,” this is nine percent lower than the current suburban average. A corresponding seven percent increase in the number of residents willing to increase their property taxes to maintain city services, indicates residents are more tolerant to a discussion of additional funding to continue to provide city services at their current level. It is also a testament to the high ratings city services are granted. The proposed sales tax referenda are in the most curious position MLC has encountered this year. The 69% and 66% support levels do not deviate significantly among all demographic groups. Since 2024 is a presidential year, turnout will be at its usual maximum level. Only two demographic groups register even high levels of support: households containing 18-24 year olds, and residents in the Southeast or Southwest quadrant of the community. The major communications challenge facing supporters is to aggressively inform voters that the second question does not request approval of another half-cent sales tax increase. In addition, as always, another challenge will be to make sure voters know the referenda are on the ballot – a surprised voter usually votes against a referendum. Community development efforts should continue to focus on helping seniors stay in the community and provide younger adults options to move into the city. Moderate concerns continue about assisted living opportunities for seniors. This perception is in line with the very high levels of commitment to staying in the city if residents moved from their current homes. The parks and recreation system remains the “crown jewel” in the City’s quality of life. Usage is still higher than expected viewed against the demography of the community. Park buildings and the newer Cedarholm Community Building are very well-received by the public. Trails and 10 Qbhf!72!pg!357