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Attachment C WeARE Draft Strategic Plan2023-2026 Goal1:IncreasePatientNumbers Strategy A: Develop targeted strategies to middle and high school, i.e.,marketing and communication Strategy B: Develop program/protocol for care and support of LGBTand BIPOC StrategyC: Expand mutually beneficialpartnerships with mental health providers Strategy D: Identify incentives to draw in patients Strategy E: Expand partnerships with individual medical providers Strategy F: Marketing to employers that don’t offer insurance Strategy G: Expand services for teen wellness exams Goal 2: Increase Awareness and Build Community Partnerships Strategy A: Expand scope and presenceat CLC Strategy B: Outreach to middle and parent population thth to 12grade teachers/counselors Strategy C: Develop relationships with 5 Strategy D: Serve new communities including BIPOC/military Strategy E: Expand Social Media use/presence StrategyF: Develop WeARE AP for broader communication Strategy G: New marketing and communication plan Goal 3: Expand Education to Wider Population Strategy A: Peer education – clear messaging and plan creation Strategy B: Education Program strategy – separate program/name? Strategy C: Expand and evaluate opportunitiesfor marketing (wording, how it is done, dissemination) Strategy D: Space for Education program Strategy E: Evaluate landscape for future partnerships (Ex. Teachers@ BHSD, groups) + AEC, ECFE and faith community. *NOTE: Look at goals and strategies from #1 and #2 Goal 4: Enhance Organizational Effectiveness Strategy A: Consistent staff knowledge and response on issues and facts (i.e., birth control, STIs, services) Strategy B: Board Development – understanding of service and finances, structure, responsibilities, funding, clinicbudget Strategy C: Succession plan Strategy D: Maintain staff satisfaction (via salary, work/life balance, education etc.) Strategy E: Assess structure of contract services (and integration into org/staff) Qbhf!52!pg!2:4