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REQUEST FOR COUNCIL ACTION Date: 1/27/2025 Item No.: 7.b. Department Approval City Manager Approval Item Description: Consider a request by Clear Channel Outdoor MSP for a City Code amendment to Title 10, Chapter 1010, Sign Regulations regarding allowing dynamic displays 1 2 Background 3 On November 6, 2024, the Planning Commission considered a request by Clear Channel Outdoor to 4 amend the City’s sign regulations regarding the conversion of static billboards to dynamic display 5 billboards. The Planning Commission held the required public hearing where no testimony was 6 given. The Commission asked the applicant several questions, then voted unanimously to recommend 7 the City Council approve the amendments based on the staff recommendation (meeting minutes 8 provided as Attachment 1). 9 10 On November 25, 2024, the City Council was provided the Planning Commission’s recommendation. At 11 the meeting, City Councilmembers asked several questions of the applicant and staff concerning the 12 proposed text amendments. Most of the concerns related to impacts to residential areas and ensuring 13 the billboards were directed towards high traffic areas. The City Council tabled the request and directed 14 Planning Division staff to conduct further research of other municipal sign codes pertaining to dynamic 15 display billboards, with special attention paid to requirements for visual impact studies and/or other 16 standards aimed towards the protection against negative impacts to residential property (meeting 17 minutes provided as Attachment 2). 18 19 Given the City Council’s direction, the Planning Division reviewed several municipalities' standards 20 regarding dynamic display billboards. It’s important to note that many municipalities, including those that 21 Council members asked staff to examine, allow new billboards, as opposed to Roseville’s existing and 22 proposed ordinance that would only permit conversion of existing billboards to dynamic. The changes 23 proposed through this request would not allow erection of a new billboard. This distinction (not allowing 24 new billboards) impacts the breadth and depth requirements that may be appropriate to impose on 25 regulations that would only permit conversions. If the Council’s primary concern relates to proximity to 26 residential, staff suggests there is only one existing billboard of concern. This billboard faces Highway 27 36 east and west and is located on the roof of the Brown Wilbert building. This billboard is located 28 approximately 250’ to/from a residential neighborhood. Another billboard exists on Walnut Street, but is 29 750’ to the nearest residential area, unlikely to be seen by any residential homes. The other three 30 billboards are not located anywhere near residential areas. All five billboards are located such that they 31 abut and face an arterial roadway, Interstate 35W, or Highway 36. 32 33 In an effort to address the Council’s stated concerns regarding static billboard conversions to dynamic 34 displays, the Planning Division expanded its research of several municipalities sign regulations for 35 billboards with dynamic displays (see Attachment 3). Based on this additional research, and in 36 recognition that Roseville does not allow any new billboards, staff suggests the following additional 37 standards be considered for static conversions to dynamic display billboards for Section 1010.10.A: Page 1 of 3 Qbhf!78!pg!363