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38 1. Freeze and Shutdown: Dynamic display signs must be designed and equipped to freeze the 39 device in one position if a malfunction occurs. The displays must also be equipped with a means 40 to immediately discontinue the display if it malfunctions, and the sign owner must stop the 41 dynamic display within one hour of being notified by the city that it is not meeting the standards 42 of this section. 43 2. The billboard proposed for conversion to dynamic display shall not be located within 500 feet 44 from any residential use. 45 3. The dynamic display must be oriented towards, and located within, 150 feet of the right-of-way of 46 Interstate 35W, Highway 280 or Highway 36. 47 4. The billboard proposed for conversation to dynamic display cannot exceed 35 feet in height 48 above grade. 49 5. Prior to issuance of a sign permit for the conversion to dynamic display, based on the 50 characteristics of the billboard subject to the permit request and its ability to comply with the 51 intent of the conditions of this section, a visual impact analysis may be required if the City 52 Manager determines the proposed dynamic display billboard could have a detrimental visual 53 impact on a residence, residential neighborhood, city park or other open space. 54 55 56 Policy Objectives 57 The sign ordinance is intended to establish a comprehensive and balanced system of sign controls that 58 accommodates the need for a well-maintained, safe, and attractive community, and the need for 59 effective communications including business identification. It is the intent of the Sign Regulations chapter 60 to promote the health, safety, general welfare, aesthetics, and image of the community by regulating 61 signs that are intended to communicate to the public, and to use signs that meet the City's goals. 62 63 Equity Impact Summary 64 Equity impacts were not evaluated for this request. 65 66 Budget Implications 67 Not Applicable 68 69 Staff Recommendations 70 Planning Commission Action 71 While the City Council’s table action from November 25, 2024 did not expressly state reconsideration by 72 the Planning Commission, Planning Division staff determined the request was substantively different and 73 that it would be reasonable and appropriate to have the Planning Commission reconsider the proposed 74 changes. As such, the Planning Division was presented with the revised text amendments at their 75 regularly scheduled meeting of January 8, 2025. 76 77 The Planning Commission reviewed the City Council comments from November 25, 2024, and the 78 updated information provided by staff. Planning Commissioners asked questions of staff and the 79 applicant concerning the proposed draft ordinance including setbacks, billboard height, brightness, and 80 enforcement, for which City Planner Paschke, Community Development Director Gundlach, and 81 applicant Weiland provided responses (see meeting minutes provided as Attachment 4). 82 83 While the public hearing was not reopened formally, the Chair provided opportunities for public 84 comment. Ms. Alana Howey, 991 Parker Ave, addressed the Commission and indicated that light 85 pollution from the digital billboards was a concern. Ms. Howey further stated Roseville has lots of light 86 sources, which contribute to the City not getting very dark. She stated her concern that LEDs make 87 things more challenging and there is increasing evidence that it can disrupt bird migration and can 88 impact human health significantly. Ms. Howey suggested the Commission consider a condition requiring 89 the billboards be shut off from 11 o'clock pm until an hour before sunrise, which would reduce some of 90 the impacts she presented. Page 2 of 3 Qbhf!79!pg!363