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Attachment 3 or resold by the City, and cannot be used by or on behalf of any for-profit enterprise. The City shall be solely responsible for the design and development of all advertising copy, which shall be subject to the Company’s review and approval, which shall not be unreasonably withheld. The City will provide the Company reasonable advance notice for any required announcement. The City may delegate to another governmental entity a portion of the timefor communityand public service announcements, but such delegation shall not make the delegate a beneficiary of this paragraph or otherwise entitle that entity to bring an action to enforce this paragraph. Such enforcement rights shall at all times remain with the City. 3. Timing of Announcements. The Company shall deliver the community and public service announcements for the City in the same manner as its paid advertisers would be displayed. The community and public service announcements shall be displayed as twelve- second spots delivered between the hours of 6:00 a.m. and 9:00 p.m. The community and public service announcements shall be incorporated into one of the 8 or 9 rotation segments and shall be displayed every 96 or 108 seconds, or at a similar rotation that correlates with a paid advertiser’s schedule.T he Company shall ensure that the billboard shall be part of the State of Minnesota’s public safety alert system. TheCompany shall coordinatewith lawenforcement and emergency management authorities to display, when appropriate, regional emergency information important to the traveling public including, but not limited to “Amber Alerts” or emergency management information. Regional emergency information shall be displayed in accordance with the established protocols of local and state authorities. Emergency communications shall travel through established protocols set up by the division of emergency management or first responders. The display of these public safety and emergency announcements shall not count toward the civic community and public service messaging otherwise covered under this Agreement. 2 Qbhf!267!pg!385