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14.050. Sign, Name Plate. A name plate sign is a sign which states only the name or address or both of the business or occupant of the lot where such sign is placed. 14.060. Sign, Flashing. A flashing sign is an illuminated sign on which the artificial light is not maintained stationary or constant in intensity and color at all times when such sign is in use, or any sign which by optical or mechanical means, appears to simulate a flashing sign. 14.070. Sign, Illuminated. An illuminated sign is a sign on which artificial light is directed on or from it. 14.080. Sign, Rotating. A rotating sign is a sign or display which rotates on its axis by mechanical means. A rotating sign may be an illuminated sign. 14.090. Sign, Gross Surface Area. Each surface utilized for display shall be included in area calculation and also symbols, flags, wording, figures or other forms of graphics painted, attached to any structure or otherwise suspended; advertising on persons, animals or vehicles shll be considered as a sign to be included. The area of said signs shall be calculated from the outside dimensions of the frame, exclusive of 12" inches of the width of the frame when said frame exists, providing that no graphics or lettering shall be placed upon the frame other than the customary imprint of the advertising firm, if any, concerned. For dual faced business signs, the larger face shall be considered in computing the gross surface area. All areas referred to in this code shall be gross surface areas unless otherwise stated. GENERAL PROVISIONS 14.100. A sign shall be considered as a structure or a part of a structure for the purpose of applying yard and height regulations except as hereinafter stipulated. 14.110. Signs shall not be permitted within the public right- of-way or easements except bench signs, newspaper and cab stands and church directional signs all of which shall be as governed by the Building Code. Village, county and state traffic directional signs are permitted. 14.120. Rotating signs shall not give off an intensity of light so as to constitute a rotating beam or a nuisance to adjacent property owners.