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14.130. Illuminated signs giving off intermittent or rotating beams shall not be permitted in any district. 14.140. Signs pertaining to a non-conforming use in a Residence District shall be flat against the building or structure and shall not, in aggregate, exceed 100 square feet in gross surface area. 14.150. For the purpose of selling, renting or leasing any property, a sign not in excess of 10 square feet in gross surface area in "R" Districts and 35 square feet gross area in all other districts may be placed within the front yard not less than 15 feet from a property line for a period not to exceed six months; for the purpose of selling or promoting a residential property of six (6) or more dwelling units, a sign not to exceed one hundred (100) square feet may be erected upon the site. 14.160. Signs shall not be pointed directly to any exterior building surface, but shall be on a separate frame excEpt for incidental signs or display windows. Sign letters, symbols, etc., may be attached directly to a wall by adhesive or mechanical means. 14.170. Signs which do not conform to the regulations set forth in this Ordina nee shall be declared a non-conforming use or structure and as such shall be under the regulations set forth in Section 11.010 through 11.090. 14.180. 'i\lhere signs are erected on commercial sites where two (2) or more principal buildings and/or separate uses are located on a single lot, it shall be the responsibility of the owner of the property to allocate the permitted aggregate gross surface areas and sign location between the uses in such a way as ~o conform with the regulations herein stated in Section 14.010 through 14.230. 14.190. A permit for a sign or signs to be erected upon property other than that zoned industrial, may be denied if the Building Inspector or the Village Council determines that the purpose of such sign is general advertising as distinguished from the advertising of the business, commodity, service or activity conducted upon the location. 14.200. A permit for temporary signs other than referred to elsewhere herein may be issued by the Building Inspector for not more than thirty (30) days for each permit, but such permit may be revoked by the Building Inspector or Village Council and such sign shall be removed immediately.