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<br />(3) Business Sign. A business sign is a sign <br />which directs attention to a business, its name or address, <br />or to a commodity, service or entertainment sold or offered <br />upon the premises where such sign is located. <br /> <br />(4) Advertising Sign. An advertising sign is a <br />sign which does not direct attention to a business, its name <br />or address, or to a commodity, service or entertainment sold <br />or offered upon the premises where such sign is located. <br /> <br />(5) Wall Sign. A sign constructed on a panel <br />attached to a structure, or raised letters or symbols <br />attached to a wall or combination thereof. No part of such <br />a sign is painted on the wall surface. <br /> <br />(6) Flashing Sign. A flashing sign is an illumi- <br />nated sign on which the artificial light is not maintained <br />stationary or constant in intensity and color at all times <br />when such sign is in use, or any sign which by optical or <br />mechanical means, appears to simulate a flashing sign. <br /> <br />(7) Pylon Sign. A freestanding sign supported by <br />its own structure and not attached to any building. <br /> <br />(8) Illuminated Sign. An illuminated sign is a <br />sign on which artificial light is directed on or from it. <br /> <br />(9) Wall Area. Wall area is the total gross area <br />of the wall facing anyone street as measured from architectural <br />elevation drawing viewed from the direction of the street. <br /> <br />(10) <br />display which <br />rotating sign <br /> <br />Rotating Sign. A rotating sign is a sign or <br />rotates on its axis by mechanical means. A <br />may be an illuminated sign. <br /> <br />(11) Gross Surface Area. Each surface utilized for <br />display shall be included in area calculation and also symbols, <br />flags, wording, figures or other forms of graphics painted, <br />attached to any structure or otherwise suspended; advertising <br />on persons, animals or vehicles shall be considered as a sign <br />to be included. The area of said signs shall be calculated <br />from the outside dimensions of the frame. For dual faced <br />business signs, the larger face shall be considered in computing <br />the gross surface area. All areas referred to in this code <br />shall be gross surface areas unless otherwise stated. <br /> <br />2 <br />