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· Administration Department Memo To: Human Rights Commission From: Tim Pratt, Communications Specialist Date: October 2, 2006 Re: New Resident Packets . I'm glad the Human Rights Commission is interested in improving the New Resident Packets. The current design is nearly ten years old and is in need of updating (e.g. the photo of Rosedale featuring the Dayton's sign). ' The packets were created in the late 1990's following City Council direction. The packets were initially distributed to real estate agents and the Roseville Visitors Association. The packets were not utilized very often by these groups. In 2002 staff began mailing the packets to residents who move into the city. A monthly list is generated through utility billing records. Mailings range from approximately 20 new residents in December to approximately 60 in July and August. Packets are also provided to apartment/condo building owners and managers that express an interest. Again this is not a mass distribution. Thus we still have roughly 2,000 packets in storage. The packets consist of several elements - the white folder, the glossy insert, the photocopied inserts and collateral material such as voter registration cards. The photocopied inserts detail each city department and the programs it operates as well as information on voting and garbage collection. We are able to update information as needed before the packets are assembled. However, the glossy insert is printed and stapled in to the folders. Thus updating that material can only be done when a new batch of folders is printed. As a result the material in the glossy insert has become dated. The text uses a theme of "Roseville, Where People Make the Difference" that the city no longer uses. . A number of residents have filled out comment cards and mailed them back to the city. Residents list maps, phone directory, voter registration cards and recycling information as the elements of the packet they find most useful. Among the elements new residents find of little or no value are the glossy insert and the abundant photocopied inserts. Thus staff is planning to pare back the amount of material in the new resident packets to make them easier to use. For instance the photocopied inserts will be pared back and organized by program/function instead of by department. The glossy insert will be eliminated. In addition to making the new resident packets more user friendly, this will cut the cost of the packets (printing, photocopying and assembly) from roughly $9.00 a packet to about $5.50 a packet. Please compile comments from the Human Rights Commission and we will incorporate them as we make changes to the new resident packets.