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Sen. 4. 2007 11:2~NM COMMUNITY HEF~TH No. 0822 ?. 2 <br />~talart ~. Sli~vi~f <br />1233 ]osephine Road <br />Roseville, MN 55113 <br />612.414.1000 <br />sshwiff(a,earthlink.net <br />PROFILE &. FIIGIdLIGIITS <br />Successful marketing, business development, and management professional, with a consistent <br />record of adding multi-million dollar enterprise value tluough the development of profitable <br />marketing programs based on fiandamental business analysis, research, and strategic planning. <br />. Proven skills developing marketing and chantrel programs to accelerate sales results. <br />® Over 12 years of executive leadership, matrix management, and P&L experience. <br />® Seven years of international business experience in Eluope, South America, Asia, <br />Australia, and the Middle East. Conversational French, Crennan, and Spanish. <br />o Master's in Conmwnications Management fi om t:he USC Annenberg School for <br />Convnunication. <br />EXPERIENCE <br />VICE PRESIDENT OE ECISIIVESS DEVELOPMENT <br />Community 1-lealth Charities Minnesota 7/2006 -Present <br />Minneapolis, MN <br />mtvw herrlthcha,i(desvu~.ae See AJsa www.h~ead~hchnrftdes.ore <br />Responsible for leading business development efforts to increase revenue for an alliance of <br />national and local health charities. <br />+ Redirected development strategy to leverage existing member charity resources. <br />Established local and national CRM sales support systems. <br />Developed new cornmwrications tools and marketing partnerships to increase CI-ICM <br />awareness among target audiences. <br />+ Provided staff leadership for Revenue Development, Nominating, and Agency Relations <br />eonunittees. <br />SENIOR DIRECTOR OF BUSINESS DEVEI,OPivIENT <br />Children's Cancer Research Fmrd -Minneapolis, MN 8/2004 - 7/2006 . <br />~i~w~r. ch rl dren.rc~ucer. ore <br />Responsible for developing sales and marketing programs to support a $13 million national <br />pediahic cancer research fundraising organization. Additionally responsible for managing <br />strategic alliances, increasing corporate foundation grants, and increasing existing business <br />program success rates. Personally responsible for $2.6 million in sales. <br />Increased annual media support by 600% ($300,000). <br />Increased armual foundation grants by 500% ($250,000)- <br />. Launched holiday ontament co-marketing partnership with Target stores nationwide. <br />• Led business development efforts with Space 150 for wwrv catchthebutterfi~ launch. <br />+ Launched wrvw shopeer£com to generate increased donor revenue and loyalty. <br />Managed growth of US Bank CCRF VISA and Check Card co-marketing programs. <br />hops //applications usbatilccorn/oad/begin~locationCode~9433&ureparerTvhe=customer <br />Developed cause-marketing partnership program for The 131ue Butterfly film release. <br />www.bhrebutterft fremovie.com) <br />