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Set. 4. 2001 11:2~HM COMMU~iiTY ilEA1TH No. 0822 °. 3 <br />MIDWEST I]IRECTOR OIt MARKETING ANI3 SALES OPERATIONS <br />Sprint PCS -Minneapolis, MN 12(1996 - 11/2002 <br />u~w~v.sprin~.com <br />Directed all marketing and sales operations activities including Channel Marketing, Training, <br />Advertising & Promotions, Public Relations, Loyalty, Competitive Euralysis, Pricing, <br />Customer Service, Logistics, Strategic Plarvling, and Management Repotting. Managed ~ l2 <br />million annual marketing budget. Led a team of 14 marketing, operations, and training <br />managers throughout tha Midwest. P&L responsibility fora $500 million area operation <br />with 350 employees and over I million customers. <br />Generated highest market share (20%) and awareness (87%) nationwide. <br />Developed 6 oE' 10 most profitable Sprint markets (Cumulative ROT). <br />• Maintained highest customer retention rate (98%) for six consecutive years. <br />® Provided original national "clarity" branding sir'ategy recommendation to CMO based on <br />HBR reseuch study. <br />• Created most successful sales promotion in tha history of the company based on national <br />branding platform.'(lIvl+) <br />Consistently recorded highest sales rates on all major product launch campaigns tluough <br />application of Diffusion Theory tactics. <br />® Created 1-877-PCS-PERKS campaign to support co-marketing program with NWA. <br />• Instnunental in creating winning IRL team sponsorship with Treadway Racing, Inc. <br />PItO1DUCT & BUSINESS DEVELOPMENT MANAGER <br />American Paging -Minneapolis, MN 11/1993 - 11/1996 <br />~aww.tdslelecom.cont <br />Developed a. new product from concept to commercial sates. Managed `03 million atvtua( <br />development budget. Responsible for managing all North American sales, marketing, vid <br />business development activities far Arneriean Messaging Services. <br />• Established product & system specifications with NEXUS Telecommunications, Israel. <br />Team lead for product form factor design with IDEO, Palo Afto <br />• Dcveloped new product branding strategy. <br />• Generated dmttinant category PR coverage in industry media. <br />INTERNATIONAL 1VIARK7;T PLANNING I14ANAGER <br />BellSouth -Atlanta, GA <br />wwsu ATT_conx <br />4/1992 - 10(1993 <br />Responsible for market analysis and planning in South America and the Middle East for <br />BellSouth International. Hired research fines in each country. Responsible for survey <br />research inshument design, data analysis, and summary reporting. Worked closely with <br />Engineering and Finulce teams to develop pro-forma business plans. <br />+ Created new demographic forecasting model to measure opportunities. <br />• Co-developed new marketing plan template for use in all international operations. <br />MAI2ICETING ASSOCIATE IIEVELOPMjJNT PROGRAi14 <br />GTB -Stamford, CT G(1988 - 4(1992 <br />www. vevizon, corn <br />• International Business Development, Mobilnet -'Houston, TX <br />IndustriallCotrrtnercial Sales, Sylvania -Chicago, II-, <br />• Marketing Conununications, GTE Supply -Dallas, TX <br />