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Objectrve � - Sales <br />The Ros�vflle Visitors Assaciation currently employs: <br />�xecuti�e D'[rector Julie Larson <br />Direcfior of Sa�es and Marketing Carrie Donovan <br />S�les Martager Amy Englund <br />Proje�i Coordinator Abby Kolstad <br />Sales stafF wiil utifize all tools a�ailable far prospeciing, bid de�elopment, bid presentation and sales <br />produc�ivity repar�s. We wi[I also campile mon�h�y visitor statistics and economic impact data for re- <br />view �y �he RVA Baard af Dir�c�ors, City Council, the hospitality community and media as requested <br />ar needed. Alf individual performances wi11 be measured twic� a year, w[th goals tied directly to sell� <br />ing and mar�e�ing Roseville to meeting planners, tour operators and leisure �rav�lers. <br />Gaals are based on; <br />Bids seni <br />Bids booked <br />Trade shows - leads generated <br />Telephone pt�ospecting and local networKing <br />Professional mernb�rships <br />Hotel bookings (definite and tentative raom nights) <br />STRATEGY #1 - 5ales Terri�ories <br />Sales Terri�ories <br />New Event De�elapment/Sponsorship Ju�ie Larson <br />Group Tour/State �airgrounds/City Wide E�ents Carrie Donovan <br />Associations/Corporate/Go�ernmen�/Leisure/ Amy �ngl�nd <br />Sports/Educ�tian�SMERF/Weddir�gs <br />L�isure Abby Kolstad <br />-Page 11- <br />