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4utjook for Rosevil�e The recession �it the Roseville Haspitality Communi�y in Octob�r 2008, judging by the ho�el tax coliections. Thanks to US Figure Skating Championships, Family Matorcoach and the RNC, year- to-date (YTD) through September we were at $52�,173.88 in total tax re�enues which put us $15,984.19 ahead of �ax colle�ctions o�er 2007. Qnce Oc�ober's �ax collectior�s were calculated in, th� mon�hly gro�s of $57,677.94 fell shor� ot the $fi5,86�..64 cal[ected in 2�07 artd dropped �he YTD change o�er 2007 down �a $7,800.49. Based On GOn��rSatiOns Wf�h our hOtel[ers, November occupancies did �ot reach projected bUdgets either. With 7 hotefs reparking in, Novemb�r 200$ was off by E8.24%> o�er Navember 2D07. With that said, we feel Roseville is in a strong position to take advantage flf the recession as we are a�irst tier suburb ofFering high quality accommodations that are mare ecor�omical compared to downtown hofiel raom rates and �arking fees. Rosedale Center continues to be a major draw on i�s own, the Guidant 7ahn Rose MN Ova� pro�ides a high quafity skating facili�jr that attracts worfd class campetitors, our cofleges bring meetings and groups ta town and we can always coUnt on the Minnesota Sfiafie Fair and U of MN Continuing �ducation and Conf�renc� Center for year raund business. �ur location provides convenient access to 'the highway, making it an easy 15 minute comm�te to Minneapolis ar Sai�t Pau� for group or corporate tra�elers. W� are also a great weekend get-away for shopping, dining, ihea�er, spor�s, area attractions and a mer� 20 minute comm�te to Bloomington. UVe are a well known s�o� for Motorcoach groups which is a�oin� in our fa�ar as the market is seeing growth due to t�e gas crunch, high airline fiicKet prices and the current economic crisis. Tour �perators have noticed a surge of passenger� looking to fra�el in mare cast efFec�iue ways. Th� American Bus Association {ABA), through its Foundation research arm, is abaut to release an updated re�art of i�s annuaf s�udy, "Tmpacis of the Matorcoach Industry or� Society and the Economy," which is likely �o suggest an upward trend in bus travel. Although the numbers are not finalized, they anticipate tha� after �he res�archers have completed their review and veri�ca�ion �rotocols, `we'll see a dauble-digi� percentage� increase in bus passenger trips. Independent bus operators already provide 631 million passeng�r irips each year, more than the airlines En some years, and more people go by bus in two we�ks ihan by Amtrak in an entEre year.' Tt is our intent to go after a[l market segments through sales cafls; both personal and phone, trade- shaws, vacatian/camping/spor�s shows and a concenfrated efFart on Canstant Contact Direci E- marketing with oUr hospiiality partners. Cam�ining af[ of our direct mail �ists with the apprapriate marke��ng p�ece for eac� segment will help us promate Roseville as not oniy'Perfectly Fosi�ioned' but 'Per�ecriy Priced' �o he�p our gues�s bea� back the recession. -Page 10-