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Objective � - Sales <br />STRATEGY #2 - Increase Business from Association, Corporate and <br />Government Markeis <br />The primary goal is to cantinue aur pres�nce as a regional and sta�ewide desti�aiion for meetings <br />and increase room occupancies ai the Rase�ilfe hotels. We will pursue meeting plann�rs that handie <br />the mid-size meetings market {400 people or less); while cantinuing to build our relationship with <br />surrounding universities to provide meeting planners alternative options �o hast meetings in aur area. <br />Tac�ics; <br />� a � <br />; — - - <br />, . :; <br />. , _-i .,' <br />�T �,]�� i , <br />�II� ,r��� � �L <br />,i*� �, � H. � � �s � f�� a <br />,��� �r <br />� ' <br />I '.�'ii <br />,� <br />-Page 13- <br />��:� <br />�r�: <br />,�,, <br />�• <br />i <br />