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Objective � - Sajes <br />STRATEGY #3 - Group Tour <br />Increase matorcaach baakings in the Roseville area �hra�gh tradeshow a�tendance, direc� mail <br />campaigns ar�d itinerary mailings. <br />Tactics <br />�xhibi� and a�fend na�ional tradeshows specific to the group tour market, i,e, American Bus As- <br />sociation, Interr�ational Motorcaach Groupr and Nationa[ Tour Association <br />Co-op with Explare Minneso�a Tourism as a sponso� at the American Bus Associatian Annual <br />Convention in C�arla�e, Narth Carolina <br />Host �amiiiarization tours for taur planners across �h� Midwes� <br />Conduct safes calls in Thunder Bay, Canada <br />Focus more on �he Canadian market (Grou� and Leis�re) <br />Canduct sal�s calls with Visit Duluth in �he Midwesf <br />Direc� mail campaign to the iop 10� iour aperafiors and group plann�rs i� �he Midwest <br />Create a g�ar�erly E-Markeiing campaign to tour operators and feisure travelers highlighting <br />upcomin� e�er�ts: culiural, s�orting, festi�als, etc in the Twin Ci�ies and Rosevill� area <br />Marke� "Z01� Roseville Win�er Jazz Bfas�" to the sfiudent market ta incr�ase awareness af the <br />event 12 mon�hs in ad�ance <br />�b: <br />�; <br />� <br />� s� ;� <br />.� .: <br />�` <br />� <br />� <br />'�` � = ���� _ <br />-Page 14- <br />��., �. <br />�.�" �. <br />