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Object�ve � - Sales <br />STRATEGY #4 - Tourism Market <br />Increase leisure �raWelers to stay in Rose�ille �y promoting Roseville on r�ationaf, regional and local <br />levels. <br />Tactics: <br />Exhibit and attend regiona! Spor�s Shaws and Women's �xpos to �ncrease awareness of the <br />Roseville area �o the leisure fra�efer <br />Create onEin� Gontest �o en�ourage feisure visitors to explar� RVA websi�e; <br />www.visitrose�ille.cam <br />2009 Hofiday Shopping Package and contest <br />Create a q�a�ter�y �-Marketing campaign to leisure �ravefers highlighting upcoming events: <br />�ultural, spflr�ing, festivalr etc in ihe Twin cities and Roseville area <br />Co-op with Explare Minnesata Tourism M��ro Taurism Commi�tee �o ad�ertise on a national level <br />through �ario�s �dvertESing programs, inc[uding Coflision Publishing <br />-Page 15- <br />