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Objective z - Sports N�arket�ng <br />Increase awareness of sparting facilities �n the Rasevilie area as weil as �hos� in the surrour�ding <br />communities, i.e. Minnesota State �airgro�nds, calleges and �niversi�ies. Special emphasis will be <br />placed an securing business for �he Guidant John Rase MN OVAL and parinering with Rase�iEEe Parks <br />and Recreation Department to assist with bid proposals. <br />STRATEGY #1 - f ncrease Market <br />�ur overa[I strategies to increase th� sports market include: <br />Tactics: <br />Host mini FAM for colleg� Athle�ic Direcfars and spar�s event planners <br />Can�inue aur partnership wi�i� local CVBs and the National Sports Cen�er in Blaine for joint e�ent <br />aptians for s�rrounding venues <br />Continue aur par�nership with Rose�ille Parks and Recreation aepartment �o assist with lodging <br />needs far �rtcaming spo�ts groups and events <br />Work with area Universities and Colleges �o s�ppari �vents at their facilifiies {ladging, spa�sorship, <br />welcome bags, etc.) <br />�ontir�u� partnershi� uvith MYAS as titfe sponsor of Midwes� Regional Swim Meet <br />Work with the hospitality cammunity to develop a Minnesata State High School League promationaf <br />package for all to�rnaments <br />—�.�.��,�-- ���,,. <br />�_ _ �� ,' <br />a z�� 1 �� � <br />' ��s � 5 `3� �,`1, .��� <br />�, ,wr�„� '/� � . <br />,.� — �--..�-��:.- _=��., �.�....�..�_.;�,- _ <br />STRATEGY #2 - Guidani John Rose M�nnesofia �VAL <br />Market the Guidant John Rase Min�nesofa OVAL. <br />Tactics: <br />Cantinued relatior�ship with tf�e �rea�er Midwest Speedska�ing Ass�ciation <br />Pramote the www.skatetheaval.com website <br />Explore oppar�uni�ies to partr�er with other cities/arganizaiions �or area e�en�s (S�, Paul 1Nin�er Car- <br />nival, St, Paul Curling Club} <br />-Page 2Q- <br />