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Object�ve 3 - �/larket�ng <br />Manage a year-long effort to praduce fhe marketi�g tools our staff an� members need to cansis�ently <br />and effe�ively present Ros��ille's market�ng message to specific target market. <br />STRATEGY #1 - Adve�tising <br />Continu� working with Confluence Marketing and promote our new adver�ising campaign for t�e <br />ieisure, grou� and meetings markeis. "Perfectly Pasitioned;'the RVA tagline, wifl be consistent on all <br />mar[ceting materia] which focuses on Rosevilfe's location (easy access to Twin Cities), �alUe (hotefs, <br />taxes and parking) and ent�r�ainment (shopping, dining and attractions). <br />Tac�ics: <br />Co-op ad�ertising p�rtnership with �xpiore Minnesoia Tourism �o reach a na�iona[ <br />audience <br />P�ir�t advertising in indusfiry trade publications <br />C�ontinue our re[ationship with the University of Minneso�a and Gopher Sports. <br />Increase our leisure adv�r�ising in regianal news�apers - including Vllinnipeg and Th�nder <br />Bay <br />Pro�ide editarials to various publica�ions w��ch �ocus on tra�eEing to �he Twirt �ities <br />Con�ir�ue the I�oliday shopping program io entice hoiiday tra�el ta Rosevil[e <br />Market specific ad placement; <br />Group <br />�MT Min�t�sota Grot�p Travel P}anner <br />Itineraries Minnesa�a <br />Group Tour MagazEne <br />Studer�t Graup Tour Magazine <br />Meetings <br />Meetings Minr�esa�a's Haspitality Jaurnal <br />Meeting Pages <br />Midw�st M���ings <br />Midwesi Meetings Resouree Guide <br />Minneso�a M&� Resource Directory <br />Minnesota Meeii�gs and E�en�s <br />Leisu re <br />MN Newspaper Associa�ion <br />�xplare Minnesata Co-op Ad��rtising <br />(Callisian Publishing) <br />Explare Minnesot� Newspaper <br />�xplore Minnesata Travel Guide <br />�argo �orum <br />Travel Graphics (Map) <br />Twin Cit�es Of�cial Visitors Gu�de <br />Winnipeg Free Press <br />Universi�y o� Minnesota Direc�ory <br />Sports <br />Sain� Pa�l Sain�s <br />University af Mi�nesata Gopher Spor�s <br />Nor�hwest�rn College <br />-Page 21- <br />