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<br />Building a Better Relationship with Management and
<br />Staff to Create a Stronger Community
<br />COMPETENCY COMPETENT Pf�AG�31l�lO�V�,H
<br />Effectiveworking reiationshipsbeiween the aty councii and the ciiy manager
<br />and shaff are key to achieving your goais, F�camine the relationships
<br />between your municipality's policiesand administrationand the roies of key
<br />stakeholders. Take hotne strategies for building relationships and creating a
<br />stronger community. Mariy 1/anacour, �'rrnc�;oal, Dynamic R�I�fions LLC.
<br />Gle��dale, ,4r+zona and 1<�thie Navalc, Director Rocky Mour�tarn Program.
<br />Cer�ier for ,-' �; Improvement of YubliC Management, Graduate School oi
<br />PUbIiC ,4ffairs, Ur�ivcrsity o i Calorado Denver, Dern�er, Colorado
<br />BuElding Bridses: �eading Beyonci Political
<br />Polarization
<br />COMPEIENCY: CC3�LAL40RATOR
<br />Y���.*�:ti�.� -- i�; �::;�-. .F:�, : r �-�:�: s ;� -:i.�.: d r::r�n �d� :�- ��:a -:.. _rr
<br />�r� tr�r�r,-,rL-; '~:T -'�STIT}�7� JI��r- ts�:t��y.��?.�� _'•
<br />�r, r-t�.��lr� �-ev�i�trtfriT* _.
<br />�1_rrl rr,#1r�� i ���r.': � — �-
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<br />�eaderahiP tur1�F1�o1'1 1�� `��ti- i.3� �n ��T�S,r�rFes;',Frd�
<br />Building Public-Private Partnerships
<br />COMPETENCY: CATALYST
<br />"Wf�o's going to pay for It?° Leam about a variety of funding models, with
<br />cases of cities that have successfully used them to fund nevd initiatives.
<br />You'll also hear the specifics of the corporate partnership �rlodel including
<br />who to inciude, how to approach corporate partners, and how to divide
<br />responsibilities. IdeF�ti(y the most apprnpriate funding model for your city
<br />and identify key potentiai partners. Don McEacl�er��, CEO, �„; Star
<br />D(�sfinatior7 Str�fegi�s, Nasl�ville, Tennessee
<br />Making the Case for Affordable Housing: Elements of
<br />a Media Relations Campaign
<br />COMPETENCY:COMMUNICATOR
<br />Learn howto build effective coalitions to support favorabie housing policies
<br />and proposals, frame messages to constituents and stakeholders, and
<br />engage the media in the affordabie housing discussion. Take home
<br />strategies that you can use in your media efforts, regardless of the size of
<br />your city, your staff, or your budget. Julie Bornstein, President, and Bobbie
<br />Chnstense��, Direcior Gt Cornmunication Strategies, The Campaign ior
<br />Affordabk Housing, Los Angeles. Califomia
<br />Join us as we recognize the newest recipientsof the Platinum, Gold, SiNer, and Bronze Certificates of Achievement in Leadership. This is a great occasion to
<br />network with coileaguesand demonstrate your support for your feliow seminar participants' Ieadershipachievements.Faciiltator: Leslie Burl McLemore, Ghair,
<br />Leadership Paining Council, Councilmember, Jackson, Mississippi
<br />Do You Have the Will to Lead?
<br />COMPETENCY:CORNERSTONE
<br />Today's chaotic times require leaders with a profound passion and will to
<br />lead. Uncoveryour own personaltalents, skills, and abilitiesand leam f�qw
<br />to manage the stressthat comeswith being a strong and innovative leader.
<br />Pe1�r Koestenl�aum, Principal, .-� L� r ; -: in Busri�ess, � :.; • .. . -. _
<br />Calilprn�� af�d Rolar�d Sullivan, 1_eaclersl��p E�ccelsror f�+4�'����
<br />Negotiation Skills and Strategies
<br />COIJ�YSCYEiJCY: COI�C.a50f�/�1TpF1
<br />As the saying goes, "You don't always get what you deserve. You get what
<br />you negotiate." Examine the strengths and limitations of your own
<br />negotiation style. Find out how thorough preparation and an "€nterest-
<br />based negotiating process can heip you achieve your desired outcome.
<br />Dr, Neil Katz, Director of Org�i��zation�! Traininga��d Developmerit, F�reCU�rve
<br />Education, M�,nNell SCI7oo! of •_:�: �: :' �ti� at7d Public Aff�i�s, Syracuse
<br />� = =• •'• •=: Syr�cUSe, New Yor�C
<br />9:00 am - 12:pQ noon
<br />Guarding the Public Checkbook Fee: $130'
<br />COMPETENCY: COf✓�F'Ei-ftJ7 PRACTiT10[JGii
<br />Become more proficient and feel more comforiabie with your financiai
<br />oversigh�t responsibilities. Discover the penis of micro-managing your budget
<br />team and t}�e imporfance of establishing an adequate fund balance. Len
<br />tNood, Resident. Thc� ;��.,•-�r Shoppe, Rancho Palos Verdes, Califomia
<br />'Indudes a oopy of "Local Go�rnentDollars � Ser�e: 225 �inancial Tips for Guarding
<br />ihe Pi.blic Checld�ooK'
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<br />Community Branding: Whose Job Is It?
<br />COMPETENCY: QATAI�YS�"
<br />A community branding initiative can marshal—and help you get the most
<br />from—the resources in your community Find out what branding is, why iYs
<br />valuable, and how it can make your communify uniquely atlractive.
<br />Lior� A�c�ecl��em, CEO, Nor11� Star pesfinati�rr Shat�gics, Nas1�t��71�, Tenr�ssee
<br />Working with the Media
<br />COMPEIENCY: COMMUNIGATOR
<br />Pick up practical laols and strategies for working with the media in a
<br />political environment. Discover ways you can improve your interaction with
<br />the media while disseminating vitai information and policy accurately and
<br />effectiveiyPariicipate in "stand-up," "ambush,' and "round table" interview
<br />formats.BrianSobel, Pnhcrpal, �pbelCor��n�unicatrons, Petalurna, Califomia
<br />Leading a Great Meeting with Effective Parliamentary
<br />P roced u re
<br />COMPETENCY:CORNERSTONE
<br />Become a more confident, engaging meeting ieader By creating a fair and
<br />balanced atmosphere, you can rtm a meeEin� where participants respeetfully
<br />disagree, while. ��.:r . r i �: for •.: . i•••• i•-• .r� i; y: best interests, Le�rn how v
<br />craft solutions based on the Drinawies gaverning the deinocratic pracess.
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