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PURPOSE AND NEED The City of Roseville communicates news of use and importance to residents through a variety of inedia. The main communication tool is the bi-monthly resident newsletter the Roseville Wrap. The four-pagebroadsheet (l 1x17) newsletter is mailedpre-sort standard or by addressed mail to every resident and business with a Roseville mailing address. The newsletter went to its current format in June of 1998. As part of a periodic assessment of the effectiveness of Roseville publications, the City wants to ensure it is using the best quality and most cost effective means of preparing and delivering the Roseville Wrap. The City also believes the effectiveness of the Wrap could be enhanced by a graphic redesign to give the publication a more contemporary look. The City of Roseville wishes to enter into a three-year contract with a vendor who most completely meets the specifications listed on pages 2 and 3. BACKGROUND Roseville has been publishing a resident newsletter since 1967. In a 1998 survey 82% of residents said the newsletter was very effective or somewhat effective in keeping them informed of activities in the City. In a 2002 resident survey 74% of residents surveyed said they receive recycling information from the Wrap — three times more than from any other source of information. Through the years the "Roseville Newsletter" has expanded the number of pages published, added pictures and color graphics. In June 1998 it was renamed the "Roseville Wrap" and expanded to its current broadsheet size. A City Publications Specialis�/Communications Specialist laid out versions of the Roseville Wrap up until June of 2001. That staff person also ordered the paper for the printing, bundled the printed newsletters and delivered them to the post office. One result of that broad set of responsibilities held by one person was an inconsistent publication schedule. For instance, the Wrap was published 4 times in 2000 and 5 times in 1999 and 1998. And there was no set schedule for when the issues were published. In 1998 the Wrap was published in February, April, JunelJuly, AugustlSeptember, and October/November. In 2000, the Wrap was published in March/April, June, August and November/December. In 2002 the Wrap began printing in four-color on a bimonthly schedule of printing where the issue date was the first day of odd numbered months. Budget cutbacks in 2004 forced the City to switch to three- color with a schedule of five issues a year. The Council could restore those cuts beginning in 2006. Changes in staffing led to a re-examination of the roles and responsibilities of the Administration Department staff. It was determined to be more cost effective and efficient to have a contractor handle layout, printing and preparation for mailing. Currently, a Communications Specialist gathers information, articles, photographs and -t-