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2005_0314_Packet
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2005_0314_Packet
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Roseville City Council
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TWIN LAKES, Roseville, Minnesota <br />Market Assessment & Demand Analysis Retail-RestaurantMarket Assessment <br />Summarv: Development Pipeline <br />To summarize, approximately 476,000 square feet of re�ai�lrestaurant space is planned for the <br />Twin Lakes Trade Area, in addition to the subject project's 317,000 square feet. Much of this <br />space is already spoken for, with Super Target (180,000 s�, Wal-Mart (80,000 s� and Cub <br />Foods (50,000 s�. Main Street and pad-site retail in the developments described above, notably <br />Silver Lake Village, will be competitive with Twin Lakes to some degree. However, the Twin <br />Lakes site is much stronger. Silver Lake Village has a much different trade area. It will compete <br />with retail at Twin Lakes only for those consumers residing in the far western portion of the <br />Twin Lakes Trade Area. Twin Lakes will be in a strong position to capture demand from a <br />stronger demographic base in Roseville and New Brighton. Twin Lakes also benefits from a <br />much stronger employment base (daytime population) and highway access. <br />Considering the number of retailers targeting strong urban and close-in suburban locations such <br />as Twin Lakes, and the shortage of good retail locations in the area, we expect that Twin Lakes <br />will be very appealing to a wide and unique variety of retail and restaurant formats. It is in a <br />much a stronger position to capture ��r demand as compared to the various developments <br />described above. <br />DEMAND ANALYSIS <br />Table 16 presents our analysis of current demand for retail and restaurant space within a 7- <br />minute drive time surrounding the Twin Lakes site. Retail sales and consumer spending <br />estimates are from ESRI Business Information Solutions. The bullet points beginning below <br />summarize our methodology and the results of these calculations. <br />The majority of demand for most retail goods and services will come from within <br />approximately a 7-minute drive-time surrounding the site. The demand methodology <br />presented in Table 16 involves the comparison of retail sales (i.e. store performance) <br />in the trade area with retail spending by a) residents and b) persons working in the <br />trade area. <br />• Column A shows a variety of retail and restaurant formats, while Column B <br />illustrates the current retail sales performance for each store type (i.e. the "supply" of <br />retail space). <br />Since we are focusing particularly on the demand from residents and workers within a <br />7-minute drive time, we have conservatively excluded an estimated 50% of sales at <br />Roseda�e Mall in the supply in Column B. This was done to account for those sales at <br />Rosedale coming from beyond a 7-minute drive time. Rosedale has a much larger <br />draw area as a regional mall. In fact, based on our knowledge of the local retail <br />market, it is likely that more than 50% of sales at Rosedale are from beyond a 7- <br />minute market. Therefore, our methodology is conservative in this regard and <br />understates trade area demand to some degree. <br />GVA Marquette Advisors Page 44 <br />
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