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�J��E� L�� LAti�ALLE' Thomas Paschke March 7, 2005 Page 2 restaurants, and theaters as critical component?. Individual and unique (local theme- ing) designs are prevalent; the "cookie cutter" approaches are seemingly non-e�stent. Develaperslowners apparently have finally realized that the overall image of the retail venue is key and critical to the merchandise and tenant choices. We need to create a sense of place, an identity, and a reason to attract the public and have them embrace the project. And the actual retail uses needs to parallel this direction as well. In other words, we are encouraging and placing this component of the center as a retail opportunity that does represent the life (style) for the location, the merchants, and the tenants. To that end our new tenant anchors are key and critical in terms of establishing the proper (future) direction of the center as a whole. As noted earlier, Rosedale already enjoys the success of 3 e�sting fashion anchors; Marshall Fields, JC Penney, and Herberger's. Along with the current in-line retailing, this is a viable center. However, there is a void in the design caused by the demise of Mervyn's. A lifestyle component in this area of the center would start to resolve a number of issues; the need to offer to new tenants an environment that they prefer to operate in, a different shopping experience; and a void in a merchandise category. As a result, it is our intention that the lifestyle component is to perform like another anchor as well as act as a separate shopping program within Rosedale Center. Although merchandising is the key driver to a lifestyle center, it is the architecture, design and amenities create the sense of place. The overall direction is for outward facing, pedestrian scaled, street designs. Sidewalks, lighting, landscaping, benches, music, building materials are critical. Brick, stone, and fabric canopies are a few of the design language pieces. Storefronts and tenant signs are intended to be unique and represent the individual tenants that occupy the spaces even though they are part of the greater building. The intent is to provide consumers with a"main street" shopping experience. Our proposal includes the entry plazas as well as the plaza in front of the theatre. A meandering sidewalk connects the shops to the plazas as well as the mall. Additionally, we have created "zones" of shopping. The lower level is focused on the smaller venues of stores; this experience starts at the arrival to the project from the surface street, County B2. At this entrance one can readily see all of the stores and the parking is directly in front of them and altered from the e�sting scheme such that it is � perpendicular to their stores. Focus on customer convenience, a tenet in this design genre. On the other hand, the upper level shopping is a continuation of a program that we had commenced a few years ago — entertainment, in the form of restaurants; Big Bowl and Macaroni Grill. With the addition of the theatre as well as another restaurant