Laserfiche WebLink
�_ � 4F� �� JL/��� <br />L,��,�iLE' <br />Thomas Paschke <br />March 7, 2005 <br />Page 3 <br />and ca�e, we now have created a critical mass in this area for the "dinner and a movie" <br />experience. A patron has the ability to make a trip to this center and decide among the <br />— restaurant offerings before or after the show. Theatres and restaurants are <br />complimentary uses in the market. Moreover, bookstores also perform well in the <br />entertainment program, they provide appropriate venues, "browsing time" if you will, <br />and shopping before or after a movie, similar to a restaurant. Taken collectively, these <br />entertainment tenants are visible from the highway and are recognized as such by the <br />customers passing by this area. The intent is to establish this entire area as a <br />grouplenfiertainment zone; hence highway visibility is important. It is important to note <br />that the entertainment zone creates additional trips to the center fro�n its customer base. <br />This experience might not include shopping every time, but by offering a more <br />complete array of experiences, we can offer the consumer more reasons to visit this <br />center. <br />In terms of design, this area, too, will be pedestrian focused; the plaza, sidewalks, store <br />designs will all embody this direction. Again, we will utilize brick, stone and canopies <br />at the store entrances. In addition, we are providing a drop-off area in front of the <br />theatre in order to facilitate our consumers' arrival. The upper and lower areas will <br />have the same architecture and style. Additionally, the theatre plaza provides a <br />connecting element between the upper and lower shopping venues in order to further <br />integrate the shopping experience. <br />And finally, as the managing agent for the owner, our (Jones Lang LaSalle's) role in <br />this project is to develop and deliver the project. We are responsible to ownership to <br />execute the collective teams' objectives to strengthen Rosedale Center and provide a <br />more complete experience for the consumer. We do not and will not have an <br />ownership role in this center. <br />Please call if you have any questions or need further detail or clarification. <br />�ery ruly yo <br />,!� J. Schupp, NCARB, AIA <br />� •r� �r Vice President, Retail <br />�tl� F�m � n�r�rx, j�� i Management <br />Jones Lang �,aSalle Americas, Inc. <br />]Jti:jti <br />