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Department Approval <br />Section <br />Item Description: <br />Background <br />� , � ,. <br />� r, 1 1 J � <br />Request for Council Discussion <br />Date: Apri118,2005 <br />Item Number: 9. <br />Manager Approval Agenda <br />Redesign of the Resident Newsletter <br />The City of Roseville has published a resident newsletter since 1967. The <br />newsletter has gone through several redesigns in the past four decades. The <br />current design and name was established in 1998. <br />In January the Council directed staff to request proposals to ensure it is using the <br />best quality and most cost effective means of preparing and delivering the <br />Roseville Wrap. The City issued a RFP which included a redesign of the <br />newsletter. The City chose Greenhaven Printing for the redesign and printing of <br />the City newsletter. <br />Discussion <br />Residents rely on the newsletter for information about what is happening in the <br />City. Each issue carri�s current news, recycling schedule, important phone <br />numbers and a calendar of events along with other timely information. <br />The current name does not convey the purpose of a newsletter and the pastel colors <br />lack impact. <br />Staff discussed several possible names including Inside Roseville, Roseville City <br />News, Roseville Today and Roseville City Update. We looked at the names of <br />other cities' newsletters and found a variety of names. Some cities used <br />alliteration (Experience Eagan) and others played on their cities' names (Park <br />Pages — Brooklyn Park or Le Petit Canadien — Little Canada). After considerable <br />discussion, staff felt that "Roseville City News" best reflects the purpose of the <br />newsletter. <br />