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l�'�, <br />Jy <br />REQUEST FOR COUNCIL ACTION <br />Department Approval <br />Date: 10/26/2009 <br />Item No.: 5.c <br />City Manager Approval <br />Item Description: Recognize Roseville Genisys Credit Union for their 2009 Rose Parade Title <br />Sponsorship <br />BACKGROUND <br />The City of Roseville Parks and Recreation Department is extremely fortunate to have many <br />generous sponsors who throughout the year support events, programs, services and facilities in <br />our community. <br />The annual cost of the popular Rose Parade is $15,000. All direct expenses are covered by funds <br />raised by volunteers through event sponsorships, donations as well as parade unit entry fees. <br />In 2009, Genisys Credit Union opened an office in Roseville and approached the Parks and <br />Recreation Department about possible opportunities to sponsor Parks and Recreation activities in <br />the community. After exploring a variety of opportunities Roseville Genisys Credit Union <br />enthusiastically agreed to a$2,500 title sponsorship for the 2009 Rose Parade. <br />Contributions like this provide opportunities that truly enhance the quality of life in Roseville. <br />We are very thankful for the many community partners and appreciate Genisys Credit Union's <br />involvement in Roseville Parks and Recreation. <br />POLICY OBJECTIVE <br />The proposed policy is consistent with the approved budget goals that the department works to <br />leverage outside funding sources for the support of the operations of departmental activities. <br />BUDGET IMPLICATIONS <br />The annual Rose Parade is not directly funded through the Parks and Recreation budget. The <br />volunteer organizing committee is charged with planning an event that pays all direct costs that <br />are solicited from sponsors, donors and participants. <br />STAFF RECOMMENDATION <br />Sased on the significance of this financial sponsorship contribution, staff recommends that the City <br />Council recognize Roseville Genisys Credit Union for their noteworthy sponsorship of the 2009 <br />Rose Parade. <br />REQUESTED COUNCIL ACTION <br />Prepared by: Jill Anfang, Parks and Recreation Assistant Director <br />Page 1 of 1 <br />