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<br />commercial development �;re�� dramatically
<br />during the 1950s and 1900s. "Che community
<br />then turncd its focus from planning to
<br />redevelopment�rxJ presen�ation. With its rapid
<br />�i� •.• :! � in thc 1950s, ii� ��� •. '"•. became one of
<br />the I�5 suburbs in the "I'��•in Cities to create ;i
<br />blueprint for industrial, commercial and
<br />residential lancl use. The City's initial
<br />comprel�iensi��e plan���as aclopted in 1959..i;'til
<br />this early planning I1G�ti t�esulted in a �vell-
<br />balanced mix of n i� L-r � i k��IL711'7s'PL711 iILILI
<br />residential de��elopment. Toda}, Rcxseville is
<br />:i strong example of :i mised Iznd use
<br />community :•. �:•.� well-formulated residential
<br />and yil�r.iii� retail bases. Ir has clearly
<br />hecome the �i�ir.niert'i:il hub of the
<br />northeastern metro area.
<br />Its ideal location and healthy economic
<br />I.�'� �r; i �•�-• made Koseville a popular ;I�';:
<br />where business and indushy are able to thrive.
<br />Businesses located in the City employ 35,000
<br />people, nearly the same number of Koseville
<br />residents. The City has :In unemployment rate
<br />of less than ;•�' . One of Roseville's primary
<br />economic goals is to maintain its strong
<br />commercial tax base by attracting and
<br />maintaining quality businesses. The City
<br />provides :i superior environment for business,
<br />to include amenities that enhance success such
<br />as ir qy;� ��. � � I and well-maintained road���a}'s,
<br />storn� drainage, convenient access to highways
<br />and transportation, excellent'� _•il}�I�i• and a
<br />strong labor pool.
<br />Conveniendy located only 10 mixiutes
<br />outside of the T•�; ir. Cities. Roseville is the only
<br />community to the north that bc�rders both
<br />Nlinneapc�lis (Minnesota's largest ciq�) and St.
<br />Paul (the State Capital). For leisure and busy
<br />business travelers. Roseville is situated in the
<br />heart of the seven-county metropolitan area
<br />only 20 minutes from the Twin Cities
<br />Metropolitan Airport. The City is also within a
<br />short distance of both the Minneapolisand St.
<br />Paul campuses of the University of Minnesota
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<br />lowest in the
<br />metropolitan area. Through conserva[ive I i�� �I
<br />management, a balanced residential and
<br />commercial t� base, sound investments and
<br />government-comntunity partnerships, the City
<br />has been able to offer the people and
<br />businesses of Roseville a vast :irr�x• of amenities,
<br />�uhile limiting taxes. Since 1989, the
<br />nitinit•ipaLilr has adc�pted a policy of not
<br />increasing taxes above the rate of inflation.
<br />This u�anslates into City taxes accounting for
<br />only about 15%� of a resident's property tax.
<br />The school districts, Itamsey County and special
<br />taxing districts comprise the balance.
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<br />Roseville's current diverse business b�tse
<br />consists of small, medium and large sized
<br />companies and includes a number of technology,
<br />naedic�al device and manufacturing finn,s. Several
<br />nationally known companies are either
<br />headquartered in Roseville or maintain large
<br />branch offices within the Cit}�. These include
<br />Veritas Software. Advanced Circuits, NCR,
<br />Liberty Check Printers, Compurype, Old Dutch
<br />Foods, Hughes Institute, Stone Container
<br />Corporation and Excel Energy. Further,
<br />Koseville is home to the Rosedale Shopping
<br />Center — a 1.2-million-square-foot regional
<br />shopping mall — plus six other shopping
<br />centers, making the City one of the leading
<br />retail centers in the upper Midwest. Rosedale
<br />Shopping Center is anchored by Dayton's.
<br />Herberger's.JC Penney and Menry�n's Califomia.
<br />In addition. the Center s home to such popular
<br />stores as Ann Taylor, Talbors, The Gap, Eddie
<br />Bauer and Williams-Sonoma.
<br />A�1ore than 60% of the housing units in
<br />Roseville are single-family dwellings, ranging
<br />from starterto upscale homes. Multiple-family
<br />dwellings and apartments make up the rest.
<br />Nearly 1,700 senior and nursing home units
<br />� are also located in the City.
<br />SubstanCiating the quality-of-
<br />� life is the abundance of parks
<br />and Lakes. In fact, almost ?4'�
<br />� of Roseville's land area is
<br />dedicated to parks, lakes, golf
<br />� ti�Tilf�:� and a nature center.
<br />Most residents can find a park
<br />�ti°ithin a quarter mile of their
<br />� 17��ru I •.y rrd: •:ik�r �:.�-�k
<br />�In.r.7 i i�� }}•}a:rc��+�d3i i•i
<br />�, _ miles of trails and pathways.
<br />six ��� K1'y �� skating rinks, 34
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<br />- baseball fields.l7 tennis courts
<br />and 10 basketball courts make up the City's
<br />rich pool of recreational destinations.
<br />Rose��ille is also home to the John Rose
<br />Minnesota OVAL, which features one of the
<br />largest refrigerated ice surfaces in IJrs' world.
<br />Five 1ake5 are also located either partially or
<br />entirely within the City's limits. �vhich
<br />supPlements fishing, swimming and boating
<br />to the list of recreational options.
<br />The community is also known for its
<br />outstanding public school systems. The City
<br />of Roseville is served by the Roseville Area
<br />Schools and Mounds View School Districts.
<br />The Districts each have a strong record of a
<br />95�/r, or better graduation rate and have a history
<br />of testing scores that exceed state and national
<br />averages. The Roseville Area Schools, the
<br />predominate public education provider for the
<br />City, has six elementary schools, one middle
<br />school and one high school. Technology is
<br />integrated into K-12 learning and classrooms
<br />have Internet access. Some schools have video
<br />production labs and community-use computer
<br />centers. The high school offers a strong
<br />college-prepator).program including Advanced
<br />Placement and post-secondary options and
<br />innovative industrial technology. About 85%
<br />of the students participate in the District's
<br />competitive academic and athletic programs.
<br />In 1998, Roseville Area Schools had 10
<br />commended National Merit scholars and seven
<br />semi-finalists. The City is also home to six
<br />private schools and a four-year college.
<br />Citizens of Roseville are fortunate to have
<br />an exceedingly positive community
<br />environment in which several generations of
<br />families have grown and prospered. Roseville
<br />is a city that is concerned with its environment.
<br />offers a progressive government with
<br />outstanding municipal services and has
<br />significant future potential. With all of these
<br />attributes, the fact remains that Roseville's
<br />greatest asset is its people and the overriding
<br />concern neighbors, businesses and employees
<br />have for each other. Roseville —"IS A CTTY
<br />WHERE PEOPLE MAKE THE DIFFERENCE!"
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