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� * � <br />��. ' , I � <br />.� <br />_ � !r . + <br />� <br />7it <br />commercial development �;re�� dramatically <br />during the 1950s and 1900s. "Che community <br />then turncd its focus from planning to <br />redevelopment�rxJ presen�ation. With its rapid <br />�i� •.• :! � in thc 1950s, ii� ��� •. '"•. became one of <br />the I�5 suburbs in the "I'��•in Cities to create ;i <br />blueprint for industrial, commercial and <br />residential lancl use. The City's initial <br />comprel�iensi��e plan���as aclopted in 1959..i;'til <br />this early planning I1G�ti t�esulted in a �vell- <br />balanced mix of n i� L-r � i k��IL711'7s'PL711 iILILI <br />residential de��elopment. Toda}, Rcxseville is <br />:i strong example of :i mised Iznd use <br />community :•. �:•.� well-formulated residential <br />and yil�r.iii� retail bases. Ir has clearly <br />hecome the �i�ir.niert'i:il hub of the <br />northeastern metro area. <br />Its ideal location and healthy economic <br />I.�'� �r; i �•�-• made Koseville a popular ;I�';: <br />where business and indushy are able to thrive. <br />Businesses located in the City employ 35,000 <br />people, nearly the same number of Koseville <br />residents. The City has :In unemployment rate <br />of less than ;•�' . One of Roseville's primary <br />economic goals is to maintain its strong <br />commercial tax base by attracting and <br />maintaining quality businesses. The City <br />provides :i superior environment for business, <br />to include amenities that enhance success such <br />as ir qy;� ��. � � I and well-maintained road���a}'s, <br />storn� drainage, convenient access to highways <br />and transportation, excellent'� _•il}�I�i• and a <br />strong labor pool. <br />Conveniendy located only 10 mixiutes <br />outside of the T•�; ir. Cities. Roseville is the only <br />community to the north that bc�rders both <br />Nlinneapc�lis (Minnesota's largest ciq�) and St. <br />Paul (the State Capital). For leisure and busy <br />business travelers. Roseville is situated in the <br />heart of the seven-county metropolitan area <br />only 20 minutes from the Twin Cities <br />Metropolitan Airport. The City is also within a <br />short distance of both the Minneapolisand St. <br />Paul campuses of the University of Minnesota <br />�� <br />'. y' <br />�' � <br />• y,., . f <br />• ,. r� � <br />�:��x�tidl�-Iti,'cx.�.i•, � . <br />I � <br />.i�•Ir �i�k.c-•�}•�,i_�k � <br />� �it .����:�•�} . �•. _ �� � <br />lowest in the <br />metropolitan area. Through conserva[ive I i�� �I <br />management, a balanced residential and <br />commercial t� base, sound investments and <br />government-comntunity partnerships, the City <br />has been able to offer the people and <br />businesses of Roseville a vast :irr�x• of amenities, <br />�uhile limiting taxes. Since 1989, the <br />nitinit•ipaLilr has adc�pted a policy of not <br />increasing taxes above the rate of inflation. <br />This u�anslates into City taxes accounting for <br />only about 15%� of a resident's property tax. <br />The school districts, Itamsey County and special <br />taxing districts comprise the balance. <br />� <br />„_I <br />Roseville's current diverse business b�tse <br />consists of small, medium and large sized <br />companies and includes a number of technology, <br />naedic�al device and manufacturing finn,s. Several <br />nationally known companies are either <br />headquartered in Roseville or maintain large <br />branch offices within the Cit}�. These include <br />Veritas Software. Advanced Circuits, NCR, <br />Liberty Check Printers, Compurype, Old Dutch <br />Foods, Hughes Institute, Stone Container <br />Corporation and Excel Energy. Further, <br />Koseville is home to the Rosedale Shopping <br />Center — a 1.2-million-square-foot regional <br />shopping mall — plus six other shopping <br />centers, making the City one of the leading <br />retail centers in the upper Midwest. Rosedale <br />Shopping Center is anchored by Dayton's. <br />Herberger's.JC Penney and Menry�n's Califomia. <br />In addition. the Center s home to such popular <br />stores as Ann Taylor, Talbors, The Gap, Eddie <br />Bauer and Williams-Sonoma. <br />A�1ore than 60% of the housing units in <br />Roseville are single-family dwellings, ranging <br />from starterto upscale homes. Multiple-family <br />dwellings and apartments make up the rest. <br />Nearly 1,700 senior and nursing home units <br />� are also located in the City. <br />SubstanCiating the quality-of- <br />� life is the abundance of parks <br />and Lakes. In fact, almost ?4'� <br />� of Roseville's land area is <br />dedicated to parks, lakes, golf <br />� ti�Tilf�:� and a nature center. <br />Most residents can find a park <br />�ti°ithin a quarter mile of their <br />� 17��ru I •.y rrd: •:ik�r �:.�-�k <br />�In.r.7 i i�� }}•}a:rc��+�d3i i•i <br />�, _ miles of trails and pathways. <br />six ��� K1'y �� skating rinks, 34 <br />1 . <br />- baseball fields.l7 tennis courts <br />and 10 basketball courts make up the City's <br />rich pool of recreational destinations. <br />Rose��ille is also home to the John Rose <br />Minnesota OVAL, which features one of the <br />largest refrigerated ice surfaces in IJrs' world. <br />Five 1ake5 are also located either partially or <br />entirely within the City's limits. �vhich <br />supPlements fishing, swimming and boating <br />to the list of recreational options. <br />The community is also known for its <br />outstanding public school systems. The City <br />of Roseville is served by the Roseville Area <br />Schools and Mounds View School Districts. <br />The Districts each have a strong record of a <br />95�/r, or better graduation rate and have a history <br />of testing scores that exceed state and national <br />averages. The Roseville Area Schools, the <br />predominate public education provider for the <br />City, has six elementary schools, one middle <br />school and one high school. Technology is <br />integrated into K-12 learning and classrooms <br />have Internet access. Some schools have video <br />production labs and community-use computer <br />centers. The high school offers a strong <br />college-prepator).program including Advanced <br />Placement and post-secondary options and <br />innovative industrial technology. About 85% <br />of the students participate in the District's <br />competitive academic and athletic programs. <br />In 1998, Roseville Area Schools had 10 <br />commended National Merit scholars and seven <br />semi-finalists. The City is also home to six <br />private schools and a four-year college. <br />Citizens of Roseville are fortunate to have <br />an exceedingly positive community <br />environment in which several generations of <br />families have grown and prospered. Roseville <br />is a city that is concerned with its environment. <br />offers a progressive government with <br />outstanding municipal services and has <br />significant future potential. With all of these <br />attributes, the fact remains that Roseville's <br />greatest asset is its people and the overriding <br />concern neighbors, businesses and employees <br />have for each other. Roseville —"IS A CTTY <br />WHERE PEOPLE MAKE THE DIFFERENCE!" <br />