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Department Approval lil � l�� Request for Council Action Manager Approval � � / I Date: 10.23.00 Item Number: = c-4 Agenda Section Consent Agenda Item Description: Resolution in Agreement to Support and Participate with the League of Minnesota Cities and Other Local Governments of Minnesota in the `Building Quality Communities" Campaign Background• In July 2000, the LMC launched the Building Quality Communities campaign. As a member of the LMC, Roseville may elect to participate through formal Council action. Since the launch, 180 communities adopted resolutions in support of the campaign. In 1999, the growth in negative comments about local governments by state legislators, increased resident cynicism and decline in voter participation spurred the LMC to hire a public relations firm to evaluate qualitative feedback from state officials, the media and citizens. The evaluations purpose focused on development of a strategy to overcome the potential outcome of such comments that may weaken democracy and communities. The LMC study culminated with the Building Quality Communities campaign. The campaign targets increased citizen and community groups' involvement in government, as well as translating this information and community successes and partnerships to state legislators and other state officials. In addition, the campaign proposes to move local government community discussions from solely tax levels to link tax levels and quality of life. On October 16, 2000 at the City Council Work Session, Mary Margaret Zindren, the League of Minnesota Cities Communications Manager, presented the Building Quality Communities campaign to the City Council. Following the presentation, the City Council requested that staff prepare the necessary materials for formal action at the October 23, 2000 meeting. Policv Obiective: Communities that enact the LMC proposed resolution supporting the Building Quality Communities campaign commit to participating in the statewide education campaign to: -Communicate with residents; -Seek opportunities to involve and engender resident trust; and, -Focus on enhancing the perception of government. The Building Quality Communities key messages list includes: work for safe neighborhoods, create economic vitality, provide opportunities for all citizens, value children and families, encourage citizen involvement in community building, foster pride in community, work in the interest of citizens and plan for the community's future. These messages mirror many of Roseville's Communication Plan key messages. In addition, Roseville currently communicates with the LMC targeted groups and encourages citizen participation in a number of ways.