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Summary <br />The Roseville Housing & Redevelopment Authority's mission is to pfan, implement and manage housing <br />projects and activitfes in the community. For many years now Roseville HRA has innovated programs <br />and events, such as Home & Garden Show, to provide access to resources for quali�ty, dacent and safe <br />homes and a sultable Ilving environment for all of its residents, <br />Roseville HRA has made every effort to disseminate the information about the variety of programs and <br />events it offers every year, Nonethe[ess, Rosev'�Ile HRA s�aff believes the recent cf�anges in leadership <br />and shifting dynamics in the community behoove the organization to look at new ways to ra'rse aware- <br />ness about the organization and attract a wider audience. <br />Roseville HRA's current look and feel as well as marketing approaches no longer meet tf�e needs of a <br />growing organization, which has experlenced low awareness in iF�e communi�y in the past. <br />This proposal recommends a retouch of the look and feel of the Rosevllle Housing & Redevelopment <br />Authority, as well as new actlons and strategies to ralse awareness about the organization's programs <br />and events through positioning �i as a resource center for"your" f�ousing needs. <br />The recommendation also aims ta present Roseville community as a compelling plaee to live,work and <br />play. <br />Retou�l�iing Roscv�ll� Ho�tsin�� & Rede�•,�elopmer�t Authorrly <br />