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2008-07-15_Agenda
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2008-07-15_Agenda
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5/9/2014 11:50:37 AM
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3/17/2010 2:50:04 PM
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Commission/Committee
Commission/Authority Name
Housing Redevelopment Authority
Commission/Committee - Document Type
Agenda/Packet
Commission/Committee - Meeting Date
7/15/2008
Commission/Committee - Meeting Type
Regular
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How we wil[ work <br />George Hornik and Roseville Housing & Redevelopment Authority will work as a team using the <br />following approach to identify and execute a vlsion that will make the Rosevi[le HRA brand <br />un'�que and stand out forthe current and new residents ofthe area. <br />REVIEW, EXPLORE AND REFINE MARKETING PORTFOLIO <br />Review current marketing portfallo and develop design directions and illustrate concepts that are I'�nked <br />to the obJectives and audience. <br />IMPLEMENT <br />Create new marketing collateral and develop new marketing stratagies. <br />EVALUATE SUCCE55 <br />Work with Roseville F�RA to evaluate what wor[�s and what can still improve; make appropriate <br />changes. The new look and feel as well as new marketing approaches will position Roseville HRA as an <br />invaluable resource to the community for thelr housing needs <br />The new approaches will be compelling to residents and the business communfty. <br />2 <br />
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