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REDESIGN ELEMENT ll: Newsletter <br />Create a new, integrated newsletter as a self-mai[er to residents ln the community. Target audience: <br />I 2,000-17,000. Develop a new name for newsletter both electronic and print versions.Three design <br />options of the newsletter will be presented for review and approval. Newsletter w'�II coRSist of. <br />Electronic <br />General info about Roseville HRA <br />Tips/How Can We HelpYou? <br />Artide/News <br />Home Improvemer�t Spotlight <br />Maintained i`n house. Sent out concurrently with Print version. Archive on Web site. <br />Application used Constant Contact. Emails generated through sign-ups at H&GS and other events. <br />Print versfon: <br />General info about Rosevi}[e HRP. <br />Tips/How Can We �--Ielp You? <br />Artide/News <br />Home lrnprovement Spotlight <br />Related Events & Content <br />Maintained by deslgner. Printed out of house. Mailed by printer. <br />De[iverable: 8.5 x 1 I tri-fo[d, self-mailed Format and delivery negotiable, <br />Design phases: <br />Initial meeting with editor to revlew parameters, copy and photograp�hy I <br />Begin layauts of appropriate design directior�s (three designs) 4 <br />Re�iew work in pragress; select best design direction 2 <br />Refine best design direction; combin� best graphic elements 5 <br />Alterations and changes 3 <br />Approve f na[ design I <br />Minor altei°atians, prepare production files for printer, review proofs, press ched< 3 <br />Total Hours: 19 �- 24 = 39 Ongoing maintenance 3-5 haurs per issue (quarterly} <br />4 <br />