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l�_ �m. :_�._.�_:.._� <br />Review of Marke�ing Por�fol�o <br />The Rosevllle Housing & Redevelopment Authority currently uses a number of vehicles to commu- <br />nicate about its programs ta i�s constituents. We'll review, re-env�sion and re-develop the current <br />vehicles. <br />REDESIGN ELEMENT I: Brochure <br />Create a new, integrated brochure/folder with inserts relating to different programs and offerings. <br />Brochure consfsts of <br />Main folder; <br />General info about Roseville HRA <br />Gather testimor�ialslstories <br />Maintained by deslgner. Design for 3-year period. Nice two-three tab fold-out with inserts. Printed out <br />of house. Printed on recyded paper witf� soy '�nk. Quantity approx. I,500. <br />Inserts: <br />Housing Resource Center <br />Owner Occupied Housing Programs <br />Condominium/Townhouse Programs <br />Multi-Famlly Loan Programs <br />Home & Garden Show Ir�formation <br />Plan Books <br />Related Events & Content <br />Maintalned in house. Printed on in-house stock. Low cost Easy content maneuverability <br />Design phases <br />Initial meet'mg to review parameters, copy and photography I <br />Begin layouts of appropriate design directions 7 <br />Gather quotesltestimonials [ <br />Prepare copy 5 <br />Art directron; select best design directions; implement 4 <br />Develop 'msert layout; create 'fndividual inserts I 0 <br />Approve final design; Oversee production 2 <br />Total Hours:30 <br />3 Rc�ouch,ir7g Roseville Hous�r7� & Rcdevelopment Auihorry <br />